2027 Genesis GV90 SUV Looks Ready to Challenge the Cadillac Escalade IQ.

We have seen so many spy shots and illustrations of the upcoming Genesis GV90 EV SUV, it’s almost ridiculous. And it has been going on for along, long time. The new illustrations from NYMammoth above carry on the tradition.

They both show something that is very, very close to the spy shots we have seen before. And look very realistic to me. Except maybe the front TED bars with all these small LED units. It seems that’s something manufacturers don’t do much anymore. Replacing these with continuous LED bars. But who knows. Something like this could be part of some attempt at a retro look.

The new Genesis GV90 will probably be coming with a choice of 2 different sizes. This could indicate multiple configurations. Possibly different wheelbases, similar to what Cadillac is doing with the Cadillac Escalade IQ. The new SUV is expected to ride on Hyundai’s next-generation EV platform. Which is reportedly more advanced and efficient than the current architecture used in models like the Hyundai Ioniq 9. This means the GV90 won’t simply be a stretched version of an existing model, but a dedicated flagship designed from the ground up.

Another standout feature expected to make production is the use of coach doors. A new expression for the good old days”suicide doors”.  These were already featured on the Neolun concept and will make it in some versions of the GV90.

Despite its large size and expected weight, the new platform could deliver impressive efficiency and range. Early expectations point to a driving range of over 300 miles. Which is fine but not that amazing these days. My guess is that it will probably do better. Interior space will likely be a major highlight as well, with a focus on lounge-like comfort and cutting-edge technology.

One thing is already certain: the GV90 will not be cheap. Its main competitor in the U.S., the Cadillac Escalade IQ, starts at over $130,000, and Genesis is unlikely to undercut it significantly if it wants to position the GV90 as a true flagship.

Another big super expensive SUV might not be what most people want. But it sounds like the best, and most popular,  way to move the Genesis brand upmarket. 

Why not…