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New Audi Sports Car.

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According to Bilt, Audi‘s CEO says there is a “TT moment 2.0” coming.

Big PR words that probably don’t mean much. Like “I have a gut feeling that we are on the verge of such a TT moment”. We’ve heard it all before. Just last year when Audi realized their designs weren’t that attractive to most buyers anymore. There seems to be a non-stop flow of re-invention, new design directions, etc… All these VW brands seem to be stuck in a perpetual turmoil.

The latest news about Audi is a new Sports car coming next year. That won’t change how boring all their current models are, but they will no doubt sell it as a new beginning for the company.

Apparently, Audi will show a new concept before the end of the year. It would be the preview for the new Sports Car. The production of that new model would be based on the new Porsche 718 EV, which Porsche has been working on for years. And is still saddled with many delays.

This is the same thing Audi did with the e-Tron GT. Which is basically a Porsche Taycan with an Audi design.

Audi’s CEO also mentions the new model will fit in between the TT and the old R8. Probably because of its predicted high price, since it would be based on the new Porsche.

No matter how fantastic a new TT might be, it won’t be much of a savior for Audi. Sales numbers for the older TT never reached 5000 units a year. What they need is compelling designs for their SUVs and sedans. Not just one old design in different sizes.

I guess this is what happens when you take the brand for granted and make close to zero effort to design something interesting for years…

Conversation 8 comments

  1. More and more of these 2 seaters are expensive and they can be afforded mostly by old farts, who have a hard time entering and exiting. So, what’s the point?

  2. their problem is that any of the ‘new Audi’s’ look exactly like the old Audis. And no one is buying either.

  4. When I saw this I puked a little bit in my mouth. What an hideous looking car, no personality, Audi’s had an personality, an aura about them, this will just be lost in a parking lot full of Hyundai’s, KIA’s and such

  5. When I saw this I puked a little bit in my mouth. What an hideous looking car, no personality, Audi’s had an personality, an aura about them, this will just be lost in a parking lot full of Hyundai’s, KIA’s and such

  6. I’ve owned four Audis including one TT, the TT was the most enjoyable toin drive, and I look forward to the re-release of the TT. The fit and finish of Audis or the best in the industry.

  7. I own a 2001 Mk 1 225 hp Audt TT, love it, bought in 2011 still own it! Love the R8 too! Let’s what Audi can do!

  8. The picture is a random AI generated mixture of an TT and R8
    And has nothing to do with what we did…
    Just be prepared for the IAA
    😉

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