The New Chrysler 300 Could Be Exactly What the Brand Needs.

Yes, we are finally getting new models from Chrysler soon. There will be the sub-$30,000 Chrysler Arrow and Arrow Cross. As well the $40,000 Airfow. Both SUVs based on internrational Stelantis platforms. (The Arrow will even be a rebadged Fiat Grizzly). But what would really make sense in the US is a new Chrysler 300 sedan. Something just for us, not something “international”. Stelantis is doin git with RAM, why not a US specific Chrysler or two…

The 300 sedan is remembered fondly by many, including previous owners who would actually jump on the opportunity to buy a new one. The last generation was produced for 13 years and still looked good by the end of its run. Of course, after all that time, it was discontinued due to slow sales. The numbers had become pretty bad indeed, with just 5,300 sold in its final year. That was a huge drop from the previous year, when over 13,000 were sold. That generation saw its peak in 2012, with more than 70,000 units sold.

And yet, we got a brand-new Dodge Charger. But a new 300 never happened. Probably because Chrysler was, at one point during the Marchionne era, essentially scheduled for extinction. Now Chrysler is back, but still no 300. Of course, SUVs are an expected move, but a new 300 wouldn’t be that hard to develop. The STLA Large platform used by the new Dodge Charger is already here and ready to go. Something with a choice of powertrain. The new inline 6 Turbo is probably pretty fantastic. A V8 is rumored to return. And they could still offer an EV version as well.

A large, more upscale Chrysler sedan would really put the brand back on the map, especially at a time when sedans are slowly making a bit of a comeback. It wouldn’t have to cost an arm and a leg either. The 2023 model started at around $35,000. That was only three years ago, and now that’s almost the price of a Honda Civic Touring.

Even at a bit over $40,000 to start, a new 300 would cost about the same as a Toyota Crown, or not much more than a loaded Honda Accord Hybrid. A new “affordable” Chrysler 300 would have been a much better model to launch as part of Chrysler’s rebirth.

Something modern, upscale, and just a little retro.

GM is reportedly preparing not one, but three brand-new rear-wheel-drive sedans for Cadillac, Buick, and Chevrolet. And Ford is getting a new 4 door Mustang ready soon.

Chrysler could have easily been there first…