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2028/29 Chrysler Arrow and Airflow New Pricing.

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The upcoming g Chrysler Arrow will be offered in two body styles, called the Arrow and Arrow Sport. These are basically Chrysler versions of the new Fiat Grizzly. Basically, Chrysler will be selling the Fiat Grizzly in the US, with a redesigned front end. And possibly a new interior. Now we have a better idea of the new model’s pricing in the US. And it is good news…

The new Chrysler Arrow will be available in the same 2 body styles as the Grizzly. In Europe, the Fiat versions will offer ICE, Hybrid as well as EV powertrains. It seems to me that a Hybrid powertrain should at least be standard these days, but who knows. These were first described as “sub-$30,000” cars by Chrysler a few months ago. Now it seems the Arrow will start at around $25,000. Which is great pricing and will allow Chrysler to compete against cheaper models like the Honda HR-V. Or the Buick Envista. Which itself has quite a premium interior for the price.

It also seems like the larger Chrysler Airflow (bottom image) might now start at around $35,000 instead of the previously mentioned $40,000. That $35,000 price would give the Airflow a much better chance against current heavy hitters like the Toyota RAV-4, Honda CR-V, or Hyundai Tucson.

I am not sure what the next Honda CR-V will look like, but the next Tucson is clearly betting on style and strong personality with a standout design and interior. Something the Arrow and Airflow don’t seem to have. However, the illustrations above might not show all the potential the production versions.

The problem with this pricing is that it turns Chrysler into a budget brand. However, the same can be said about Buick in the US, with the Encore and Envista, and these are pretty popular.

Do you think this will work?

Conversation 6 comments

  2. Chrysler hasn’t been premium for a long long time. While they had the 300, the entire Chrysler lineup has targeted low income buyers. Its more of a Hyundai competitor, without any of the newer technologies or styling. They waited so long to do anything. Anything at all (Thanks, loser ex CEO Christine Feuell who let all the Stellantis brands under her rot) that its probably too late. You still have to have functioning dealerships and people who know what your brand is.

  5. It seems to me as if Stellantis is a more Eurocentric corporation that absolutely doesn’t understand the US market at all. It seems completely unable to tap into the potential of Chrysler’s legacy US brands (Chrysler, Dodge, Jeep, and RAM) in this market. I think the best thing that Stellantis could do for their North American branch of its business is to give it a certain amount of autonomy that would allow it to better cater to the demands and expectations of our market. I know a global approach is probably more cost effective, but I think it diminishes success if the resulting vehicles aren’t market appropriate. Stellantis needs to provide the resources and permit the North American branch the ability to decide how to utilize the resources to provide the vehicles necessary to be relevant and successful in this market.

    There is quite a bit of potential in the product plan for Chrysler but it has to be executed at the highest level to revive the brand and make it relevant. If it is done in a halfhearted manner, it will fail as bad as some of Stellantis’ previous attempts at providing products in the US market (we’re looking at you, Dodge Hornet). In addition to providing quality products, Stellantis needs to make sure that the dealership and service experience is stellar and top notch. If the product or ownership experience is less than exceptional, then this brand revival will fail miserably. Solid product is only the first step in ensuring that Chrysler can claw its way back to relevance and success in the US.

    My personal opinion is that “Arrow” and “Airflow” are weak and rather inappropriate model names for these vehicles. The names suggest sleek and aerodynamically advanced designs, which doesn’t exactly gel with the somewhat blocky looking exteriors of these vehicles. Since Chrysler is trying to ignite a revival in the US market, I think “Valiant” would be a better choice for the Arrow Cross, maybe “Valiant Sport” for the fastback styled Arrow, and “Conquest” for the Airflow. My hope is that Chrysler will be “valiantly” attempting to acquire “conquest” sales with these new additions to its lineup. Since the launch dates for the vehicles are still somewhat in the future, I think there is still time to change the model names.

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