GM in the 60’s
Not too many car news lately..
So why not look back, about 40 years ago.
Back when GM was still king. When even their “boring family cars” had 10 times more style than the current Malibu.
And when their ads showed a sense of style and fashion.
Back when they were actually showing off the cars.
A far cry from current rumors of “filling for chapter 11″…
Conversation 10 comments
Back when GMs execs were more worried about the next car they build instead of tomorrows stock price.
Precisely why I still keep my 66′ Pontiac Catalina Convertible, awesome Detroit hardware from a day long gone by……Primitive & crude by today’s standards but still a complete thrill to own and drive.
Thanks for the trip down memory lane Vince!
A ’67 Bonneville 4-door hardtop was our family car. The one pictured is the Bonneville Brougham. That year we got the Pontiac and a Frigidaire (GM) refigerator both in avocado green!
The Bonnie had drum brakes which were horrible, but that body was gorgeous.
I recall the brochure for that year where all the models were pictured not as photos but as paintings in beautiful tropical settings…something you don’t see anymore in brochures.
In some ways those were the days of glory but technically the cars were pretty crude. Maybe someday GM will get its act together and make some beautiful AND advanced cars.
AAAAHhhhhhh…the good old days when American cars were still big and stupid gas guzzling peices of shit and no one knew any better because the Japanese weren’t around to show us how to make a real car.
im quite surprised vince that you didnt state that the models where hot! cause they aint ! at all…
Those were the days before a combination of inept management and largesse to keep the UAW from striking ruined a once great company.
The kinds of people who bought Chevys 40 years ago are buying Toyotas and Hondas today because GM’s managers were arrogant and stupid. It’s hard to imagine a more consummate dolt than Roger Smith of the 1980s–his legacy lives on!
But the UAW had a gun to GM’s head and the union is much to blame for GM’s current mess.
Yep, it’s a shame!
What the heck is the 4-door Chevrolet convertible in the second picture?
The second picture is a 1966 Chevrolet Caribe “Convertible Sedan”.
Obviously just a concept…
“I recall the brochure for that year where all the models were pictured not as photos but as paintings in beautiful tropical settings…something you don’t see anymore in brochures.”
I have (2) of those prints framed on my office wall from 1966, the same of my car. One’s a Bonneville Conv., the other’s a Catalina Conv.
Is that a Riv as well? Beautiful—real elegant styling from GM and not at all garish.