New Ford Mondeo Hatchback
Again ( I am repeating myself) this would make a great Mercury.
And the stupid “it would be too expensive” excuse doesn’t work.
They can do it if they want to. Cars in Europe are more expensive than in the US anyway.
Prices there include at least 20% tax to start with.
The new Dodge Challenger will start at $19 000 in the US and around $26 000 in Europe.
The Passat sold here doesn’t start at $30 000.
The Mondeo could be sold at a competitive price in the US if Ford really wants to. But they don’t.
I don’t think they could sell it for $18 000, but how about $22 000 and make it truely more upscale than the Fusion.
Compete with Passat instead of Altima/Accord/Camry.
Advertise the German heritage. Do something…
Another bad news for Mercury. Ford has decided to sell a version of the upcoming Fairlane as a Lincoln (with, they claim, its own design)
But nothing for Mercury.
Is it a sign of the end???
All they sale now is 5 barely rebadged Ford models.