Buick Riviera Concept

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This looks really amazing in person.
As you can see, it is the same GM showed at the Chinese auto show last year. where they sell more Buicks than in the US.

And I wonder if they are actually considering a hatch for the production model.
I talked to the head of Cadillac design about the CTS coupe looking so much like a hatch. And he mentioned the car could have been either a hatch or a trunk until almost the last minute.
But marketing is still afraid of pushing a hatchback in a luxury brand in the US.

Somebody should tell that to Jaguar who doesn’t seem to have a problem selling the $75 000 XK…

Conversation 4 comments

  1. Mamma mia!

    That will send Buick’s image in the US from the “Grandma Sue canoe” to the Riviera.


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