Hyundai Genesis Coupe pricing.

The 210hp 2.0 Liter turbo will start at $22 000. That’s right.
While the V6 will begin at $25 000. Both with a 6 speed manual.
A 5 speed auto is available on both for an extra $1250.

For $22 000 you also get 18 inch wheels, remote entry, leather steering wheel, 6 speaker stereo with iPod/USB jack and bluetooth.
I would call this a bargain.
The $24 250 premium model ads power seat, Infinity stereo, push button start, sunroof and even navigation (available later)

While all V6 models come with leather.Black. Unless you get the Grand Touring V6 where you get their brown leather. That will cost you $27 500.

I think they could have a hit on their hands.
Sure, this is not quite an Infiniti G37. But a similar RWD G37 Coupe will go for almost $43 000.

I think this will hurt plenty of models, from the Mustang to even the Infiniti.