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2010 Toyota Prius price

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In a surprising move, Toyota has priced the all new Prius $1000 cheaper than the old one.

For $21 000 you now get a roomier, more powerful car that gets even better gas mileage.
And it is only about $1200 more than the smaller Honda Insight.

Conversation 12 comments

  1. Not too surprising after they lowered the price in Japan earlier to compete with the cheaper Insight.

    But Surprising that in Europe they didn’t lower the price and the gap there is 5K.

  5. I have two words for you. Dealer. Markup, or “methane fee for smelling our own farts”.

    I love this new Prius, but the thing is, I would probably like a five-year-old one better with a brand-new replacement battery or full-electric conversion. Trust me, this idea will start to catch on outside of the Left Coast.

  6. “Anonymous said…

    SOLD! and Toyota has more years with hybrid tech than any other manufacture to boot!”

    Ummm the Honda Insight was first, just so you know. Nice try though.

    Now you are free to be one of the sheep who purchases one and thinks they are doing a good thing for the environment.

  7. By the way trick here is that the base 21K version won’t be available for several months.

    But sure it will lure more buyers which at least today end up paying on average considerably more than entry level price.

    But it’s good to see that finally competition is bringing down Hybrid prices.

  8. All Toyotas are way overpriced in the first place, compared to other Asian offerings! They could afford to reduce the price even lower and still made a sizeable profit.

  10. “…and Toyota has more years with hybrid tech than any other manufacture to boot! (actually Honda was making the Insight a decade before the first Prius (which was a major “Edsel-like” disaster: the first Prius had more in common with the new Lexus Hybrid than it did the current 3rd generation Prius) And comparably equipped, the new Prius is more like $4600 over the new Insight ( and even a couple grand more than the bigger — and safer– Ford Fusion Hybrid. The Ford is also MUCH cheaper to insure. But Prius will ALWAYS be the choice among intellectual morons.

  11. “Anonymous said…
    “…and Toyota has more years with hybrid tech than any other manufacture to boot! (actually Honda was making the Insight a decade before the first Prius (which was a major “Edsel-like” disaster: the first Prius had more in common with the new Lexus Hybrid than it did the current 3rd generation Prius) And comparably equipped, the new Prius is more like $4600 over the new Insight ( and even a couple grand more than the bigger — and safer– Ford Fusion Hybrid. The Ford is also MUCH cheaper to insure. But Prius will ALWAYS be the choice among intellectual morons.”

    Wow, perfect!!!

    People like you are the reason why I still read the comments on this site.

  12. This is way cooler than the insight.
    I see Honda are a little bit worried because the Prius has come through a fair bit cheaper than they originally thought.
    Good work toyota.

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