New, and rather strange, Hyundai Equus video.

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The whole thing is intercut with bits of Herbert Von Karajan conducting. And with some voice over in German.
Go figure…

But it does give us a great look at the new Giant $50 000 to $60 000 Hyundai we’ll get here next year.
The interior seems much more impressive than the pictures of it I’ve seen so far.

I don’t think they’ll steal much from BMW or Mercedes. Brand image is very important to their buyers.
But the $65000 to $80 000 RWD Lexus LS could actually loose some customers…

Conversation 9 comments

  1. I seriously doubt the Hyundai dealer service experience will come anywhere near Lexus. Toyota has nothing to fear from this.

  2. In case anyone cares, here’s what he says….

    Beginning: “I want to create beautiful sounds and look good ”
    1 minute: “What is dangerous is not beautiful.”
    1:42 into it: “I live an orderly life.”
    2:20 into it: “I have demanded and received respect”
    3:05 into it is not german but I think he says: “True prestige. Equus.”

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