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Chrysler above Cadillac???

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That’s what the new CEO is now claiming. Now they want their brand to be above Cadillac.
Good luck with that. That means they’ll have to start new.

Right now, they pretty much have nothing. And nothing from Fiat , Alfa or Lancia can be turned into something that would make a “Better than Cadillac” Chrysler.

But if they want to move fast, here is an idea: Why don’t they just start producing some of the great looking concepts they’ve showed us in the past 20 years.
The ones that made such a statement. At least they will look different than anything else out there.

The Chronos sedan alone could put them back on the map….

Conversation 11 comments

  1. Even if they could create a new line of Chrysler vehicles with a level of style somehow "above Cadillac," it still wouldn't work, due to Chrysler's permanent, long-term achilles' heel:

    They just don't sweat the details.

    I've had my share of Dodges over the years, from the '70's all the way through the 90's, and rented plenty of late-model Chryslers since then…..and no matter how pretty a face they put on these cars….no matter how well they sit, how nice the sound of the engine is, how pretty the paint colors are, or how bold the names of the cars are….

    ….they're all built like crap.

    Always have been, and I don't see how that's going to change anytime soon. It's too much a part of their "corporate identity"….

    Crappy cars that win you over with a pretty face. (But now they don't even have pretty faces.)

  2. How will this "go premium" thing sit worldwide? This could take a long time, because Chrysler has allowed its market level to sink over a long amount of years here, and never was that high to begin with outside North America.

  3. I disagree, Fiat does have models that can compete or be slotted above Caddy; Maserati for example. It makes no sense though because Chrysler is not seen as a premium bran, would be easier just to bring back Alfa

  4. Yeah, good luck with that one Chrysler.

    It isn't going to happen.

    "thinks2much said…
    Even if they could create a new line of Chrysler vehicles with a level of style somehow "above Cadillac," it still wouldn't work, due to Chrysler's permanent, long-term achilles' heel:

    They just don't sweat the details.

    I've had my share of Dodges over the years, from the '70's all the way through the 90's, and rented plenty of late-model Chryslers since then…..and no matter how pretty a face they put on these cars….no matter how well they sit, how nice the sound of the engine is, how pretty the paint colors are, or how bold the names of the cars are….

    ….they're all built like crap.

    Always have been, and I don't see how that's going to change anytime soon. It's too much a part of their "corporate identity"….

    Crappy cars that win you over with a pretty face. (But now they don't even have pretty faces.)

    September 23, 2009 3:59 PM"

    Absolutely correct.

    This guy knows what he is talking about.

  5. The CEO (Who looks like a Zombie) stated that they were going to facelift all Chrysler cars…They are already pigs with lipstick so now they want to change the color of the lipstick.

    These "people" are borderline retarded.

  6. If Chrysler is to become a premium brand, where does that leave Alfa? I thought Alfa was supposed to be the premium brand in this train wreck.

  7. If Mercedes couldn't do it then Fiat will absolutely fail.

    Chrysler has Designers with taste and class but the engineering is Fred Flintstone. Fiat has no real engineering…They steal from others.

  8. "Anonymous said…
    The CEO (Who looks like a Zombie) stated that they were going to facelift all Chrysler cars…They are already pigs with lipstick so now they want to change the color of the lipstick.

    These "people" are borderline retarded.

    September 24, 2009 3:53 PM
    "

    Yes, they are borderline retarded.

    A refreshed 300 isn't going to do jack. The vehicle is dated already.

  11. If Mercedes couldn't do it then Fiat will absolutely fail. Not true. Mercedes had a schitzophrenic identity crises with Chrysler. You can't have a success when the parent company treats it's new purchase the way a rich, arrogant KKK bigot treats it's newly adopted black child.

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