Mitsubishi’s future? The PX-MiEV Concept

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let’s hope not.
Although they are claiming this is previewing their new “Design language”.
So the big mouth up front is gone, already.

By the time a version of this reaches production, it won’t look modern or new.
They need to do something, fast…

Here is the official PR BS:
“Powered by the new Mitsubishi Plug-in Hybrid System, which significantly extends the frequency a hybrid vehicle is driven in EV mode, the Mitsubishi Concept-PX* MiEV† returns fuel economy in excess of 50 km/litre. The Mitsubishi Concept PX-MiEV is a new-generation concept car that balances high environmental performance with running performance by utilizing differential motors and Mitsubishi’s all-new S-AWC (Super All Wheel Control), that utilises E-AYC (Electric-powered Active Yaw Control) which transfers torque to the rear left and right wheels. Other features include Mitsubishi’s cocochi-interior**, which provides occupants with a comfortable cabin environment, as well as many of the latest safety technologies.

Solid, Safe, and Simple were the keywords which drove the development of an exterior design suitable for a next-generation crossover that creates simple appearance from which all extraneous elements have been pared and that is free of the “rugged” elements typical in conventional SUVs. The headlamps and rear combination lamps use LED emitters that give the car an innovative and modern appearance as well as delivering better environmental performance with their reduced power consumption. The body uses a newly-developed metal colour that gives the car a metal shell-like appearance. Combining elements of both spoke and dish styling, the road wheel design highlights an unprecedented new look to the body as well improving brake cooling and aerodynamic performance.

The interior was designed to give an image of an airplane cockpit to improve the driver’s concentration, with an instrument panel that envelops the passengers and utilises seats that keep the passengers firmly in place. In addition, the entire instrument panel and door trim utilise soft LED lighting that express the vehicle’s innovation and refinement.”


Good luck with that…

Conversation 19 comments

  1. Mitsubishi = DOA.

    This is pretty boring and doesn't really offer anything revolutionary other than the SH-AWD ripoff.

  2. WTF? That looks like a straight-up SAAB 9-7 RIP OFF! Mitsubishi's have been boring and uninspired for a long time, but this is flat out style jacking.

    To paraphrase TTAC, Mitsubishi Must Die.

  3. i really hope mitsu can pull through though. at least this is a step in the right direction (as you said vince, they need to offer more sporty cars)

    my only concern with this design is the visibility. i bet it's horrible

  4. Does Mitsubishi still sell vehicles in all 50 states? I have not seen one dealership in my area for at least a year and a half now.

  5. Vince, I disagree with you on this one. It is an appealing design with technology of the future. This might just work for Mitsubishi.

  6. I don't think they even have a FIGHTING chance.

    They should just pull out of the US market and call it a day.

  7. Can companies please stop with the compacted look on electric vehicles? Honda, Mitsubishi, whoever, it's just silly.

  8. If it was a Toyota or Hon-duh people would like it. The Corolla is boring and I see those all over the place just like the ugly Pilot (it looks like a jeep product by the way).

  9. I thought Mitsubishi was dead already….?

    "Anonymous said…
    If it was a Toyota or Hon-duh people would like it. The Corolla is boring and I see those all over the place just like the ugly Pilot (it looks like a jeep product by the way).

    October 4, 2009 6:00 PM"

    The Pilot actually is a good vehicle though, so what is wrong with that?

    You do know that looks are completely subjective, right? You do know what the meaning of subjective is, don't you???

  10. Looks good. nothing more to say–since we have only a photo and any comments about performance & reliability are just unsubstanciated BS opinions.

  11. So it's my subjective that the Tundra and Iroc cocnept looks alike. It's my subjective that the Chevy Malibu looks like an Acura TL with BMW or Mitsubishi Dymanite's tailights? It's my subjective that the ugly Pilots back end looks like the Scion XB? I could go on forever. Nice try but even I know what that word is.

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