Aston Martin Cygnet

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One of the weirdest thing I’ve ever seen.
An Aston Version of the Toyota iQ. And it’s for real.

I actually thought it was a joke when both companies released a statement months ago.
Sure, it does look much more upscale than the iQ, but still, it’s no Aston Martin. Really.

Here is how they officially explain the weirdness:

“The Cygnet concept represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.

Work on the concept is ongoing and will continue into 2010 when it is hoped that it will become a production reality initially available to Aston Martin customers in the UK and Europe.”

Conversation 17 comments

  1. Aston Martin Kitschnet.

    I have no issue with Aston developing a city car of sorts but to graft an Aston nose onto a Toyota is the ultimate cynical act. Why not bring out a Smart Roadster like city car? Surely that would be much more fitting with their brand values?

  2. This just shows you what you could get for $32,000.00 from Aston Martin. Not going to lie, I would get one. I thought that it was only to be offered only to Aston Martin owners?

  3. YAY! Finally, an Aston Martin that I can afford for hopefully under $20,000! The cheapest exotic brand on earth!

  4. A ridiculous Aston price tag on a thing with the crappy fit & lousy reliability of a Toyota. They need to put dealerships near insane asilums if they expect to sell ANY.

  5. I heard they were going to give these away to buyers of real Aston Martins to help meet fuel economy and emissions requirements. Sell a $120k V8 Vantage that gets 15 mpg combined and throw in a Cygnet that gets 60 mpg, that averages out to 37.5 mpg.

  6. Aston Martin has yet to officially announce the Cygnet for production, but indicated it will be available for retail sales in 2010. Initial sales will be limited to the UK and Europe, and at 1st only to current aston customers, but U.S. sales have not been ruled out. Expect the Cygnet to be priced above the $30,000 mark with annual production to be capped at 2,000 units. Id truly like to know how many aston martin customers secretly yurn for a product like this ? and for 32k you got to be kidding me. I guess most aston customers have a range rover and perhaps a camry in the same garage as there db8 or Vantage but not a clown car like this !

  7. Early April Fools I guess. Is this what the new owners are doing with the brand? While we're in crazyland, why doesn't Bentley just slap some plastic bits onto a Kia and double the price? This is the laziest most half-assed thing I've seen since the Cimmaron. It's a good thing for Toyota, but shame on Aston Martin!

  8. I think the idea of an Aston city car is weird at first, but I can find some sense in it; no matter how rich you are, if you want to be able to move with some agility in the city streets (going shopping in your private helicopter doesn't sound too practical), you need a small car, so I can imagine an audience for something like this. As the first poster said, it's a pity that it has to be a rebadged Toyota instead of an original design, but the costs of developing a car like this are prohibitive (Smart has had lots of trouble trying to get into the black), and Aston on its own could have never afforded it. Will it hurt the brand? I don't think so.

  9. It will be sold only to Aston Martin customers, as far as I know. Aston Martin said, that this shall be a possibility for the owner of such a sports car to say: "Yes, I can afford to buy me a sports car, but I also know how to use it. For my daily drive I use a fuel efficient vehicle to show that I'm aware of the environment." I think this is a pretty good idea.

  10. I think it's a GREAT idea. It's different. It's unique. Besides – how is anyone [Especially those at Aston Martin] ever going to know for SURE how something like this might work out. [Desirability wise] Talk is cheap. You HAVE to make the 'thing' to know for sure. Besides – I wouldn't mind one. I think it would be fun.

  11. … and then quite suddenly, as if with the wave of a wand, the poor chap who brought the Cadillac Cimarron into being was, after nearly 3 decades, once and for all no longer the dumbest SOB the auto industry ever knew. The End.

  12. I could see a deal with Tesla. Or even collaborating with Toyota on a hybrid. But badge engineering is what got GM into the mess that it is in. For AM to do is beyond stupid. Should this happen, it will seriously impact the appeal of the brand.

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