RIICH G5
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Yes, Riich, with 2 “i”s.
The new luxury brand from Chinese car maker Geely.
If does feel like a joke. The fact that they would even need a separate luxury brand to sell what looks like a very average car.
A loaded Malibu seems much more luxurious.
The 2.0 Liter with 170hp doesn’t scream “Luxury” either.
Maybe if people repeat the name enough times, stare at the pseudo Bentley logo long enough, they might convince themselves…
Who knows….
the reds will never get my money
I think this is made by Chery (from the emblem on the steering wheel) rather that Geeley
Still looks cheap.
I love how they ripped the KDM Genesis badge for the trunk.
This is indeed a Chery sub brand. 🙂
The face looks like the Impala. It looks strange in a bad way. It's strange in deed.
In the US it will be sold under the "Pooor" brand.
Indeed Riich is a sub-brand from Chery, supposed to be a luxury one. There are also other Chery sub-brands: Rely (MPV's and SUV's) and Karry (small commercial vans). In future it is also programmed a new one to be placed in an upper market level than Riich.