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2011 Ford Ranger

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Finally, after what seems to be about 65 years, there is an all new and modern Ford Ranger.
But.. It’s not for the US…

I guess Ford, and others, think the compact pick up truck market is pretty much dead in the water.
No idea why. You would think with higher gas prices people would go for something smaller and more efficient.

This is being unveiled mainly for Australia but will be sold in other countries as well.

Conversation 17 comments

  1. The compact truck market is dead because there are no "compact" trucks left! The Ranger is the only small truck left, and it is being phased out. This new Ranger is much larger and too close in size to the F150, so Ford rightly doesn't want them competing in the same showroom.

  2. Price it under the F-150 and give it an economical four cylinder gas or diesel and this thing would sell in the U.S.

  4. I could easily see a market for the old Ranger as a 4 cylinder, 2wd only $15k truck. Dirt cheap, basic truck. Yes Ford would have to upgrade the safety features and put a newer 4 cylinder in it, but the basic truck has been paid for for years.

  5. Stunnng to me too. I think theer would def be a market for a good small truck. I think the compan that comes out with a god looking versatile small truck/car will hit it big like the caravan did. I'm thinking a small Avalanche or modern El Camino. Versatile – good on gas, fun to drive.

  6. Stunnng to me too. I think theer would def be a market for a good small truck. I think the compan that comes out with a god looking versatile small truck/car will hit it big like the caravan did. I'm thinking a small Avalanche or modern El Camino. Versatile – good on gas, fun to drive.

  8. I have to say that by the teaser shots earlier of the grille I thought it was going to be a ford flex w a cargobed. This is one nice looking pickup. Hopefully this is just to create a buzz and see how many people they could get to say they want one. This is what the 11 explorer should have looked like. It's a mix of the vw pickup and maybe a lil of the avalanche. If they price it rite, it would be worth it especially with the explorer sports trac now gone

  9. Handsome little guy on the outside. Bit of an ugly bugger on the inside. Can we get the Ford exterior with the Mazda interior???

  10. This new global Ranger is nice to see and probalbly drive, but has now moved up to a midsize class like Toyota and Nissan. It seems that the current Ranger which is a revision of the recent Ranger that was a revision of the previous Ranger is kinda like Ford's very own Porsche 911 project, but without the upgrades.
    It's been on the market for almost 30 years. Why stop now? I agree with "Anonymous 9:00am" that Ford should remarket it as an affordable small $15k to maybe $18k 4-cylinder niche model they probalby could still make money on it. If Ford did then I would consider sticking with Ford. Not everyone is a construction contractor that wants a midsize or full size truck when a small basic truck will do.

  11. I think that EVERYONE is missing the point here.

    The reason why ford IS NOT selling the new Ranger here is because it is 9/10ths the size of the F-150.

    Please go look up the specifications before you start bitching, please. It wouldn't make any sense to have two trucks that are nearly the same size.

  12. I still see plenty of brand new Tacomas and Frontiers on the roads. All Ford needed to do was redesign the old Ranger to make is a viable option in the small pickup market. Now that it IS redesigned, they aren't even selling it here in the US? Crazy!

    BTW, if VW built and sold the Amorak in the USA, it would probably not be a high volume seller, but it would be a success. The small pickup market is far from dead!

  16. I have an f-150 and this ole truck has 250,000 one owner miles on it. I swear by ford and if the new Ranger is a little bigger, yet a little smaller than the old 150, Ford has my money when and if I decide to put my old boy down to rest.

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