2012 Ford Focus Electric
With a range of around 100 miles, it will be the first direct competition to the Nissan Leaf.
But unlike the Leaf, it will look like many, many other cars on the road.
Most people won’t even notice the 70’s style chrome grille up front.
The Leaf makes a strong “green statement”, like the Prius before it.
And, like it of not, most people buying green cars want to make that statement.
Just like almost no one can tell a Fusion Hybrid form another boring sedan on the road.