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The two minute Superbowl Chrysler Commercial

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Featuring Eminem, Detroit. And a Chrysler 200.

Basically a commercial for Detroit, more than Chrysler.
You’d think for $6 million they would at least feature more than the 200, which is not even all new.
“imported from Detroit”.

Really? Who cares where a good car is from anymore.

What a waste…

Conversation 24 comments

  3. A self-righteous commercial from a company/State that has no reason to be so. Unions have destroyed Detroit. No one wants to live there. They are bull-dozing entire bligted neighborhoods now. "Have some pride and buy a Chrysler" Screw you!

  4. The ad guys will love it, plus it boosts self esteem of salesmen and metro Detroiters, but the Hyundai ads were better for moving the metal. The Audi vs. Benz ads were more entertaining, with Mercedes reply being the latest the "we've been around for a long time ad" once again – they need to do better.

  6. I actually thought it was a good commercial.

    The 'tug at the heartstrings' worked for Cherokee – why not the 200?

  7. I guess the featured the 200 instead of the 300 because it is one of the few Chrysler products not made in Canada or Mexico.

  8. I thought it was one of the best commercials. Granted they could have used a car like the 300 instead of the 200. That would have been more believable for Eminem to drive. The message was great. Of course I am from Michigan and a huge supporter of the state and of Detroit. Not so much a supporter of Chysler though.

  9. Wrong again. This commercial was NOT made for those of you (us) who visit auto blogs! This was made for the general public – the unwashed masses.

    Most americans have not yet even been introduced to the 200 – in any way – they havent seen the blogs, or the journalists dissescting every nuance of the thing.

    Wioth that said, the commercial presented the 200 itself beautifully, with the most flattering angles and features, struck a patriotic chord with even the most jaded, and assigned the eptiome of "understated cool" to the brand.

    A big hit.

  12. "moore said…
    A self-righteous commercial from a company/State that has no reason to be so. Unions have destroyed Detroit. No one wants to live there. They are bull-dozing entire bligted neighborhoods now. "Have some pride and buy a Chrysler" Screw you!

    February 6, 2011 8:58 PM"

    I'll give this poster a x2.

  14. There are 3 superbowl ads on this blog. This (Chrysler) ad had twice as many comments as the other two combined. Conclusion: it struck a chord, got the Brand into your head, even into the most jaded of us.

    That's the DEFINITION of SUCCESS.

  15. A bit HIT.

    Whatever everyone thinks of the car, the company, or the message, from a marketing perspective, this ad was spot-on the money.

    Pitching a tug-at-your-heartstrings type of ad… during the most patriotic event on television (the Super Bowl) was a beautiful ploy. And Chrysler got a ton of exposure for its entire line as a result.

    Like another post here says, the vast majority of the public doesn't look at auto Web sites and isn't familiar with the 'issues' about the 200. All they saw was a car that looked very credible in the ad (being pitched by a very credible superstar), and that the voice over about "rethinking American luxury" seemed to make a lot of sense.

    It's all about how the message is delivered. NOT so much about the product itself.

    A BIG SUCCESS. Hat's off to Chrysler and their ad agency for a job very well done.

  16. It's getting a lot of exposure.

    My question though…shouldn't there be 200's on in the lots to support this? I mean, where are they?!?

    I've seen a couple of 2011 Minivans and a 2011 Journey…nothing else though.

    Maybe it's because I'm in Canada?

  18. $6 billion taxpayer dollars later and all they have to show is some old car with a bunch of ugly new lipstick on it. We should have never bailed out this joke of a manufacturer.

  19. $6 billion taxpayer dollars later…

    If only the banks could make as much loaning money as the Fed is making off the Chrysler Loan. Probably the ONLY fiscally-responsible move our government has made in 2 years!

  20. My question though…shouldn't there be 200's on in the lots to support this? I mean, where are they?!?

    You're absolutely right. I've been shopping 200's, Sonata's, Fusions, Accords. I've been back to 4 dealers 4-5 times each. The same Sonatas, Fusions, and Accords are always there but every time I find a 200 I like; it's gone the next day. I really think Chrysler underestimated the popularity this car would have. They just can't seem to keep them on the lots.

  22. It was a nice commercial for the car and the city. And for the record Vince, just about everything is new on the 200. The basic body shell is the same but you should know enough about cars at this point to understand that with new sheet metal up front and in the back, all new interior, all new powertrain, a new transmission, and a total overhaul of the suspension, it's hardly the same car as the Sebring. It was a lot of change to accomplish in a short period of time.

    I'm going to call Chrysler and see if they'll start tossing free cars your way like some of the others do, then maybe you'll be able to find something redeeming about them.

  23. Must be a lot of UAW workers posting on here(or their family members/friends)?

    1) Chrysler is being run(isn't it) by Fiat? So why the anti-import message?

    2) Chrysler commercial should be about Chrysler products… end of story.

    3) We need real/new products… the Fiats and Dodges/Chryslers with Fiat multiair engines, etc… not this refreshed, old products, like the 200(Sebring)… sooner rather than later.

    If not for the bailouts.. GM and Chrysler would have been sold to other companies already…. and the UAW would be gone(would that really be such a bad thing these days?).

  24. I mean their regular commercials feature that sniveling wimp voice-over and then this emotional stupidity…Chrysler is like a loser trying to get sympathy sex.

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