Infiniti M37 Test Drive

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We have all seen the M37. It’s not new.
I drove the V8 version a while ago. And actually came out pretty impressed. Such a fast car. But it was also about $75 000. A price range with some amazing competition.

This time, the V6 version is of course a lot less. Starting at around $48 000.
Which could seem attractive compared a $54 000 BMW 535, or a $51 000 Mercedes E350, the $51 000 Audi A6 V6 and the $50 000 Jaguar XF V6.

But the M design, although just about 3 years old, looks invisible.
Nobody knows what it is. It could pass for a Lexus, Acura or even a big Nissan.
The other cars mentioned earlier are obvious. With a strong and clear image.

The Infiniti M has a sort of generic big Japanese car design.
Although I must say, the white pearl color on my test car didn’t help in that regard .

Inside, things are very, very nice. Everything feels very solid. Plastics are of the best quality everywhere.
The car is very roomy front and back. Everything feels very solid and upscale.

The Bose stereo sounds great.
Although it is very hard to tell which version was in my test car. Since it had both the “Deluxe Touring package”, which comes with a 16 speaker system.
And the “Premium Package”, which comes with a 10 speaker system….
Really weird…

In my opinion, the big “faux pas” in the interior is the horrible airbrushed looking wood trim.
No matter how real the “Japanese ash wood trim” is (it even has “Genuine silver powder accents”!), it looks really tacky.

Another thing is the sunroof. Not only it is pretty small. But it is too far back. There is no way the front passengers will ever enjoy the benefits of it. This is a common  Nissan mistake.

I was actually surprised how fast and sporty the car was. Not much slower than the V8.

The M37 is rated at 18MPG City and 26 HWY.
No matter how slow I was driving, I was never able to get 18 in the city. the best I got was 16.
Which is actually OK for a big V6 with 330HP.
But I did get 30 MPG on the freeway. Without any problems.
Which is good news.

The bad news is that the ride quality, which is very, very stiff. My car came with the “performance tire and wheel package” which included really good looking 20 inch wheels.  For $1600.
They look great, but the ride does suffer. A lot…
Other brands seem to be able to use wheels that big and keep a nice ride. Somehow, Infiniti has not figured that out.
Which, on a luxury car, is a problem.

These wheels also disturb the steering. Which is affected by every single bump on the road. Driving on bad surfaces can be quite a handful…
Which again, might be OK in a Nissan Z, but not in a $62 000 luxury car.

Which brings us to the price again.
Yes, with all these packages, (Safety, Technology, Deluxe, Premium, Performance), the car was
$61 845.

Sure, you can get away with not ordering a couple of options and keep the price in the mid 50s.
But the point is, the Infiniti M is pretty much the same price as its European competition.
There is only about $2000 to $3000 difference.
Which is not good

As Infiniti does not have the same image as all the other brands mentioned earlier. At these prices, right or wrong, image does matter. It should still be much cheaper…

Conversation 21 comments

  1. 'G37"… Huh? – This is clearly an M37.

    Personally… I find the Infiniti M-Series wood trimmed interior to be one of the best in class as the 'Japanese Ash' wood grain and genuine 'silver powder' lend it a very distinctively luxurious look.

  2. The harsh ride is probably because the body structure isn't very stiff.

    A Jello-like body acts like a giant spring. That means that the actual springs need to be very stiff to keep the car under control.

    Ironically, a stiffer body means that the springs can be softer, keeping the bumps in the suspension instead of in the cabin.

  3. I agree with your opinion of the car, I do think people should price out the replacement tires before ordering the excessive 20" inch wheels. I would not buy this car new I have seen a lot of 2011 same body styles with low miles for half the price, just my opinion

  4. Typos aside, clearly this is a great vehicle sans the sports package. Infiniti, and other car makers, does not know how to fit the right wheels for an upscale product. The M37 with base wheels ,or the G37, looks kind of dorkey. 20' wheels should be the minimum for this vehicle and the suspension tuned accordingly.

  5. LOVE the wood. And the aluminum aroung the hvac & radio. But given the stiff ride & so-so handeling (for a $50kcar)–I'm glad I got a 5-series instead. I agree with you that the Japanese Companies STILL haven't got the performance handeling thing figured out.

  6. I would recommend going for the base model M. Japanese Ash wood trim (none of this airbrushed buffoonery), cheaper than the competition, better ride with higher-profile tyres, and still the same awesome exterior/non-teutonicity.

  7. Not surprising on the ride quality issues. Nissan is the king of unsophisticated, rock hard suspensions. I have a V6 Altima with only 17" wheels and if you even drive over a pencil in the road, you'll think you hit a 2×4. Nissan needs to 1) abondon CVTs completely 2) fire their suspension engineers and 3) focus on refinement across the board.

  8. I have a V6 Altima with only 17" wheels

    No you don't. Every time you bash the Japanese you end up owning a different car.

  9. …..I'm sure this is a great car, but I just think it's ugly. Is that too harsh?

    It is a great car and looks is a matter of taste. It is like telling you that you do not have good taste. Is that too harsh?

  10. There's only one (1) car that costs over $30k and can have a ride this harsh and still be acceptable–the VIPER from 15 years ago. Even Dodge knows that in today's world, even having 500+HP is no excuse for a harsh ride. ESPECIALLY in a sedan. Not with a smoother-riding CHARGER SRT coming in at $10 LESS!

  11. Regardless of the other impressions, I find Infiniti is the one Japanese mfr that really knows what a luxurious interior is…something Acura could take pointers from (to get rid of their tacky plastic craptastic interiors).

  12. This car is a total disaster. Ugly, expensive, and a ride worse than Dodge Viper. Nissan has really lost their way and needs to make some major changes.

  13. This car is wonderful. Beautiful, great value and a ride better than most cars out there. Nissan seems to have found its groove and needs to continue in the same direction.

  14. 5 years later Mr deal has arrived to drive another bargain. Fully loaded 66k hybrid m35h is going for around $10k! OMG And these cars have all the futuristic tech as the 2019s! WOW!!!!!!?
    Calling the dealer ASAP in the a.m. on one I saw.

  15. I have the M37, this car is awesome… interior to exterior outstanding… I have upgraded to aftermarket Japan parts along with u.s. coilovers, and this is the best looking infiniti in its line besides the q70l (which will be my next car). This cat blows the European market of vehicles away. Too bad I can't attach a picture of my vehicle…

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