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2014 BMW i3 interior

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What a blend of retro and futuristic. I never expected so much style from BMW.
But there it is.

The future is today…

Conversation 7 comments

  1. This is a marketing disaster.

    While the car represents a big step in technology, to be successful, it should look and feel (as much as possible) as any other BMW.

    Creating a bizarre and 'futuristic' interior is precisely the wrong move. It should be a traditional BMW interior. This will guarantee the car will be thought of as nothing more than an 'experiment,' and not a real car for the real road.

  2. I actually disagree with the previous poster. Traditional BMW (Bring Me Woman) buyers will not be interested in this vehicle. The point is for BMW to have a car that helps them meet Cafe standards and at the same time, attract a different type of buyer than they have in the past.

  3. Call me a BMW "Fan Boy" (which I am) but I see the logic behind this design. While it doesn't necessarily appeal to me on the surface, the "greenies" require their eco-friendly cars to stand out and scream the fact that they're hybrids. This is why the Prius is such a success, as opposed to the stealthier hybrids like Fusions, etc. There's no mistaking the eco-friendliness of a Prius and there will be no mistaking the i3. Smart move, IMO.

  5. Ummmm… News flash. BMW buyers don't have the same tastes and expectations as Prius buyers.

    And the Prius doesn't sell for more than $40,000.

    Comparisons to the 'Look At Me' Prius aren't valid. Just because both cars feature 'Green' power does not make them comparable.

  6. Ummmm…news flash. I don't think THIS particular BMW is aimed at typical "BMW buyers". It's aimed at Greenies who appreciate a more dynamic driving experience, a higher level of engineering & refinement, and still want the "look at me" aspect.
    Besides that, your statement makes no sense.

  7. "And the Prius doesn't sell for more than $40,000."
    Have you priced the Prius Plug-in????? VERY comparable to the i3 and very close in price.

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