Superbowl ads.
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I really like the Kia900 one.
I think it is a clever way to make a point. The exact point they need to make.
On the other hand, the VW one is actually pretty gutsy. Advertising reliability for a brand known to be quite unreliable…
I don't know, I couldn't pay attention through the VW ad (it just felt so average), and the Kia ad went totally off track for me once the couple got in the car. Outside of the Ron Burgundy ads, I can't recall a single car commercial where a celebrity stayed in character that even approached decent in my eyes.
Sad to see Fishburn cashing in on one of the most powerful scenes in movie history, as well. I guess we know what pill he chose!
At the end of the day, it's still a Kia.