Alfa Romeo Giulia US price.

The all new Giulia sedan will start at $38 000.
Not cheap.
But that includes leather, parking sensor, 7 inch display etc…
And a 2.0 Liter with 280HP and an 8 speed Auto.

A better equipped Ti model with heated seats & steering wheel, wood etc.. start at $40 000.
(AWD is a $2000 option)
That’s not cheap. But it is part of an expensive segment of the market.

Let’s compare that to:

-BMW 3 series starts at $39 400. For the 320 model with 240HP
(A cheaper 316 model with 180HP is available for less)

-Mercedes C-Class starts at $40 500.

-Audi A4 starts at $36 800.

-Lexus IS starts at $ 38 800.

-Infiniti G50 starts at $34 800.

So $38 000 is pretty much in the middle of the pack. With leather and more power than most.

Still, Alfa Romeo is pretty much an unknown brand in the US.
With zero image so far. (Unless you count the bad/good memories from the 60’s)

I think they should have priced this car much more aggressively at about $34 000.

But what do I know…