2018 Audi A8, already old.

Audi just unveiled their new flagship A 8 today.
Like the seem to be doing every 8 to 10 years or so.
And every time, it looks a lot like the previous one. Something no one except current owners and car nerds will ever notice on the road.

But this is 2017. And things have changed in the luxury car market.
Mostly due to Tesla.
The Model S still looks more modern than this “all new” Audi. (That’s what good design does)

And there are much more to come! Not only from BMW and Mercedes.
Brand new companies like Lucid Motors will be producing cars far more attractive than this old looking Audi. And of course, there WILL be a new Molde S down the line of course.

Just look at the Air from Lucid Motors.
Hopefully, they will be able to stick two their schedule, which is so far 2018.
And their prices, which could start at around $50 000. Although the version pictured here is the “over $100 000” one.
But still probably cheaper than the new A8!

The current one starts at $83 000!
And a loaded long wheelbase version (Pictured above) tops at above $98 000!

Tesla has shown that wealthy people do want something different. At least the under 80 crowd.
These new brand are not just selling electric cars. They are re-inventing the whole packaging of a car.

Tesla sold almost 30 000 units of the model S last year (And by the way, this is a hatchback. Something idiots keep telling us Americans don’t buy)
-Audi sold 4149 of the A8
-Mercedes did much better with 18 803 of the S Class.
-BMW sold 12 918 units of the 7 series.

So it is fair to say that Tesla has been able to achieve something no other car makers has ever been able to do: crush the German luxury brands at their own game.
And Audi’s response to it is this already old looking 2018 A8…

Sure, they have EVs coming up. Like everyone else.
But these still just look just 10% more modern. They are just more boring cars with an electric motor.

Audi, Mercedes, BMW remind me of the 3 old networks.
Now only watched by older people. While most of us watch much better quality shows on streaming services like Netflix and Amazon.

Will they ever wake up???