Auto Show notes: Lincoln Aviator
Most people seem to really like the all-new Aviator.
I think it is a big step for Lincoln and will be quite popular.
But after sitting in one, I am not crazy about it at all.
First, I still cannot get used to that super chromy grille. I guess this is a trend now, but to me, this is just plain vulgar…
I know I always complain about tablet screens. But this is the worst offender I have seen in years.
As it completely looks like an afterthought. It is also surrounded by some super cheap looking plastic chrome.
In general, the interior is just way too shiny. Just like in the Continental, every shape seems to be accentuated by a cheap plastic chrome trim.
The third-row seat looked quite comfortable.
The door panel design is really nice. (it looks like they whoever designed it wasn’t such a fan of chrome everywhere)
The specific model at the auto show had a super cheap looking low console between the rear seat (2nd row)
Not the full console seen on Lincoln’s official pictures.
(This reminded me of this cheapo van accessory you could find at Pep Boys years ago. )
As I was sitting in the Aviator (taking these pictures), some Lincoln/Ford execs were inspecting the car with a woman from China, also working for Lincoln. She was going through every detail of the interior, explaining to them what they would have to change for the Chinese market.
She told them the console design was too simple. It needed a shifter “or something”.
Explaining that Chinese customers don’t like “empty spaces”.
She wanted even more details everywhere.
I understood where this trend for bigger grilles, more lines, more chrome everywhere came from…
As the Chinese market is now the largest for US manufacturers, designers have to cater to Chinese taste.
Something we all pretty much know by now. But it was really interesting to “see it in action”…