All new Fiat Strada compact pick-up
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As I mentioned earlier, I think this looks pretty good and there would be a market for it over here.
Sure, car makers one making huge profits on huge trucks.
But profit is profit. Even small. And I really don’t think FCA would loose money by selling this Brazilian made small truck over here.
This would be perfect for pick-up fans who live in the city.
Should be a Ram in US and gradually moving south. FIAT should be the small city car brand.
Why aren't the Strada and the Toro available here as Rams or Jeeps?
Many Third World models of First World companies don't meet our crash & emission standards (or quality).
Ford Rangers were very popular here in NC. I don't understand why the small truck market collapsed while the small CUV and giant 4 door pickup markets exploded.
When you dirve something like this, which is based on the super tiny FIAT MOBI, you will realize that a Mitsubishi Mirage is a 20x better car. US costumers would never live with something terrible like this. Brazilian reader speaking here. Its so narrow that it could barely seat 2 on the front. Imagine at the back
The Toro is based on the same platform as the Jeep Cherokee. It would seem meeting crash standards and emission standards would have a leg up…Or is it more a marketing issue? Ram or Jeep?
This pickup is based on the FCA MP 1 platform that underpins the Fiat Argo. It was introduced one year after th FIat Mobi came out. https://en.wikipedia.org/wiki/Fiat_Mini_platform