2022 Kia K900: let’s try one more time.

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The big Kia K900 is an even more obscure car in the US than the Genesis G90 I mentioned in the previous post. They only sold 390 last year!
I mean, that is an amazing number. I just wonder at this oint, what is Kia’s strategy.
The curent model looks fine. And has been getting very nice reviews. 
BUT… It is still a Kia sedan that starts at  $60 000. 
Which nobody wants, obviously.
Hyundai was very smart in creating the Genesis brand to sell their expensive models. Like Toyota did with Lexus decades ago.
Even though Kia has been making very good and reliable cars, there is no way that can play in the ‘over $60 000 sedan’ field. At least not yet.
I really would don’t expect the next generation pictured here to make it to the US. I mean, why?
The good part, is that you can find a used 2019 model with about 12 000 miles on it for about $40 000.
And if you like the previous generation, a 2017 model with about 50 000 miles goes for around $21 000.
These are amazing prices for a really good car.

Conversation 3 comments

  1. It's not just the price but the front of 1st generation and 2nd generation is just boring and forgetful. Why does Kia continue to sell a $60,000 with a boring front end?

  2. I have a model year 2020 K900. It is an amazing, amazing car for the money.
    I paid Just $57K brand new. Put a Mercedes Benz badge on it and it would sell for $100K. Materials fit and finish are way above my 2020 BMW. The K900 is also extremely quick for a full size luxury car. 0-60 in 5.1 seconds.

  3. Its boring for you. For me it looks very clean and well designed. Unlike the dull boring german sedans that look the same every gen.

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