BMW iX: insulting marketing…

It looks like BMW is having a hard time dealing with the onslaught of criticism of their new iX EV.

They are now using some of the comments they got on their Twiter account in their own advertizing. Insulting critics with “OK Boomers” remarks.

I have actually never heard of a car company officially insulting their critics. And using these as advertising! This is quite amazing. 

The iX is a design mess, inside and out. While I do like the i3, this new “SUV” looks like a bunch of 12-year-olds got together to “draw a car”. The interior looks like a kit car from China. 10 years ago.

 “Ugly”, “Vulgar” and “Disjointed” is not similar to “Change”.

BMW is, of course, not famous for recognizing their design mistakes. But I really think this is just going to far. And actually makes them look like obnoxious morons.

HERE is more comments on their Twiter acoount.