2022 Genesis GV60 EV: WTF ????

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And now, there were three… The new Genesis GV60 is the 3rd model based on Hyundai’s new EV platform. Following the Ioniq 5 and EV6. 
Sure, Hyundai should be applauded for coming up with 3 totally different designs with their own distinct personalities.
But as a luxury EV, I really think the Genesis version is off the mark. By quite a bit.
Outside, it just doesn’t convey anything luxurious. (Also, not sure why they decided to show this ghastly/toyish color on the first official shots of the car).
Their other models are such classy and elegant designs. This gives us a completely different impression of the new luxury brand. And not a good one.
The choice of colors inside is as weird as the outside. But even more vulgar.
Blue and some weird rose/gold is not a classy combo. At least on this planet. (with neon yellow piping on the seats!)
The trim details are just too much. Everywhere.
They have been trying way too hard. Again, this is the opposite of what they’ve done with other Genesis models.
Who does this appeal to? 
I think this could maybe work for the European market. But I am really not sure many US buyers would spend luxury car prices on this…


Conversation 14 comments

  1. What about the vulgar BMW IX? At least in a different color and wheels, the GV60 has a chance. Beverly Hills' top surgeons will not be able to make BMW's Bugs Bunny face normal.

  2. True! No color combo can save the iX interior. I did sit in one a few weeks ago. As horrible in real life as it is in pictures.

  3. The worst of the 3 in comparison to the Ioniq 5 and Kia EV6. Maybe it will look better in other colors though.

  4. I'm with you on the color choices. and no, Europe won't like these either. But the rest seems pretty in line with their other designs, if offered in classier color combos. I'm not a genesis fan in general, so not my cup of tea – the only one I'd find mildly interesting is the station wagon.

  5. Agreed Vince. Also, based on this shape and the recent spy shots, this looks a lot like Hyundai Ioniq 6.

  6. This is a horrible nightmare. Doesn't look premium at all. Reminds me of the Aston Martin Cygnet – the rebadged Toyota iQ. Not that it looks like it, just that it's a premium badge, on a cheap econo looking design.

  7. Looks like a jelly bean. Might look better in a darker color. I like the EV6 the best except for the low roofline and claustrophobic interior.

    I wish Genesis had stuck to a more traditional, and less unusual design.

  8. it's a wingless yellowjacket……

    its a big….

    anyways… love the interior design, hate the color choices…. that giant track ball seems fun….

  9. It sure is polarizing but that's what sells these days, from fashion to cars. It's all about standing out, for better or worse.

  10. Probably wouldn't pay extra for the Genesis over the Hyundai or Kia, but I've been hating on monochromatic black, gray, silver, white boredom for more than a decade now, so if Genesis wants me to see a yellow one, I'm not complaining at all.

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