Genesis X Concept: heading for ptoduction…

Last Updated:

Genesis’s creative officer, Luc Lanzavecchia has announced at a dealer meeting that a production version of the stunning Genesis X Concept is in the works.

Of course, no official pricing has been announced, but he said this: “I don’t know if it’s going to be over $200,000 or $300,000, but I guarantee we’re going see a lot of Bentley Continental convertible trade-ins on that when it comes to our showrooms.” I don’t think so…

Even though a production version of the Concept is great news, a price of over $200 000 for a Genesis is crazy. Some will say it’s not crazier than a $300 000 Cadillac Clestiq, but it is. Cadillac has a very long history of wonderful luxury cars. While it might not be the case anymore, it was really the stuff dreams were made of for decades. The Genesis X is from a brand with zero history. They keep trying over and over to compete against the Mercedes S class and keep failing. The G90 is a great car, but at that price, customers are also buying a brand, not just a car. While Mercedes sold over 15 000 units of the S Class in the US last year, Genesis couldn’t even sell 1200 of the G90. Even at $20 000 less than the Mercedes.

Sure, if they have the money to spend, why not. But I can’t really see anyone actually trading a Bentley Convertible for a Genesis. This seems to be another case of the “VW Phaeton fever”.

Conversation 4 comments

  1. Is it April 1st already?
    Not saying it’s a bad looking car, but even at $100K it wouldn’t sell that meany. There is nothing like buying or servicing an ultra-expensive car at a Hyundai dealer.

  2. This is what the next G70 should look like. Something in the $30 to 50k range. Even if it has to be paired down some to fit that price point. Stretch the design to fit a sedan like the current G70 and a coupe or convertible version. As beautiful as the design is, trying to hit a $100+k price point is nuts, let alone $200 or 300k.

Leave a comment

Your email address will not be published. Required fields are marked *