Ford Thunderbird.
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Ford‘s future plans seem pretty murky these days. And no, a new Thunderbird is probably not part of their upcoming lineup.
They’ve had zero car offerings for a while in the US. With a current lineup filled with SUVs and trucks. Jim Farley recently said he wanted Ford to become “The Porsche of off-road”. Which basically means nothing.
Does that mean super fast off-road SUVS and trucks? Or just very expensive ones? Does that also mean Ford will now only produce off-road vehicles? Have they ever heard of Jeep? And how about these new smaller and cheaper EVs coming “soon”? Like a new compact SUV and pickup. How will these be Porsche-like”.
This is all ridiculous and misguided. It seems every 6 months Ford has a new direction for their future products. Last year they mentioned that everything would be either a Mustang or a Bronco.
Either way, that would leave very little room for a new luxury 2-seater convertible. Unless that becomes their new thing next year…
Ford also has a few plans for future EVs, and none of them seem to include a new Ford Thunderbird either.
Since that new smaller cheaper platform will turn a profit, why not build something fun on it? Like a 2-seater convertible, no one will buy. Another crack at a modern Thunderbird.
The original Thunderbird was built from late 1954 to 1997. The convertible body style was discontinued in 1967.
Later, in 2002, Ford came out with an all-new Thunderbird for the modern age with a really cool retro-futuristic design. And it was just like the original, a 2-seater convertible. That car was a big deal when it came out but sales dropped badly after the first year and it was discontinued in 2005. It was also way too expensive for a modern Ford and was only available with a thirsty V8.
I think a new Thunderbird based on Ford’s new EV platform would be a really cool way for Ford to embrace the future and a gutsy display for that new platform.
It couldn’t be a Bronco Thunderbird, but could it be a Mustang Thunderbird?