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2023 Toyota Prius: US pricing…

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Toyota has just announced pricing for the all-new, re-invented 2023 Prius. And things are up to $2700 over the previous generation.

Still, at around $27 500 to start it isn’t bad at all. Especially for something that has now almost 200HP and still gets up to 57MPG. Plus, the new design alone, inside and out, is worth a premium over the weirdo previous generation.

The photos above are of the XLE model. With its standard 8-inch screen and available light grey interior. A glass roof is a $1000 option on the XLE. Which I think will probably be the volume leader. Here is the official word from Toyota regarding the standard and optional equipements for all versions:

  • The LE grade has standard dark grey 17-inch alloy wheels with wheel covers, an 8-inch Toyota Audio Multimedia touchscreen and 6-way adjustable fabric front seats in black or grey, with fabric in the rear. Additional standard features include six USB-c ports, Electronic Parking Brake (EPB), SofTex steering wheel and Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA). Optional features include Front and Rear Parking Assist with Automatic Braking (PA w/AB).
  • The XLE grade comes with everything on the LE grade and adds standard 19-inch alloy wheels and 8-way adjustable heated power driver’s SofTex seat in standard in black or grey. It also comes with standard rain-sensing wipers, smart key, wireless charger and front and rear parking assist with automatic braking (PA w/AB). Available options include a 12.3-inch high-resolution touchscreen display, fixed glass roof and Digital Key.
  • The Limited includes all standard LE and XLE features and adds a standard 12.3-inch JBL Premium Audio touchscreen display, fixed glass roof, SofTex heated and ventilated front seats, heated steering wheel, power rear liftback and Digital Key (which comes as part of the one-year trial to Toyota Remote Connect). Available options are Panoramic View Monitor, Digital Rearview Mirror, heated rear seats and Advanced Park, which executes necessary steering and braking controls and helps drivers navigate the vehicle into a selected parking space. It’s capable of parallel parking and backing up into a perpendicular space by using a combination of cameras and sensors to recognize the vehicle’s surroundings.

As other reviewers have noticed, these prices are very close to the new 2023 Kia Niro. Which is available as a hybrid, but also a PHEV, and even a full EV. While the new Prius PHEV will be coming out early next year, no EV is planned.

For similar money, the Prius Hybrid offers much more power (194HP FWD and 196HP AWD) than the Niro Hybrid with only 139HP. And even better MPG. It will be an interesting battle.

Nothing yet about the PHEV version. Currently, for 2022, the PHEV model is around $3700 more than the regular Hybrid. Where I currently live, I would personally qualify for a $3500 state rebate on the Prius Prime. (No Federal Rebate would be available since the Prius is built in Japan). Which would basically pay for the PHEV difference and would be a no-brainer choice over the regular Hybrid. Since the PHEV will have even more power (220HP) and an expected EV range of 38 miles. Which could mean not using gas at all during the week for most buyers.

Conversation 5 comments

  1. I think Toyota killed it with this new generation of the Prius. Sized up just enough, powered up more than I ever expected, and spiced up in the looks department greatly. All the while keeping (and in some models exceeding) fantastic fuel milage. The added expense is definitely justified IMHO. Living in Georgia means a optionless LTD AWD for me since that’s the only way to get the ventilated seats. That and my perception of an additional 40hp rear motor is a smoother all around power transition/driving feel. One thing I wish Toyota would have incorporated are mimicked shift points. A test drive will tell me if the eCVT droning under acceleration is something I can live with.

  4. I am absolutely lusting after this Prius, and I never thought those words would ever come out of my mouth. However I think I am now holding out to see if Toyota sees fit, once they see the increased interest in the new body style, to introduce a higher performing GR Prius to compete with Hyundai’s Ioniq N models. That would be awesome!!

  5. @David No, PHEV doesn’t come into play for me. Owning a condo with no charging stations takes that right off the table. I think the HEV is more than efficient enough for my needs. Not to mention the possible 3-5k(ish) premium the PHEV will garner is hard to recoup, savings wise, in a typical ownership cycle. Another 20hp is always nice, don’t get me wrong, but not enough to give up the benefits of that additional rear axle motor. Plus it gives me a warm and fuzzy being personally responsible for as little horrible mineral mining as possible. Battery tech, to me, just isn’t there yet. A .95kw hour battery vs a probable 10+ kw hour battery = being better to some poor third world country 😉

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