Future wagons video.

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Please join me in watching this short video of what future wagons could look like. In a strange world where the human race wasn’t obsessed with SUVs.

There were always SUV-type vehicles, or at least they’ve been around for a very long time. Like the Jeep, or the Chevrolet Suburban. But they usually appealed to a few. A small segment of the population really needed a more sturdy truck-based vehicle to drive their family around. or somehow preferred driving something that required more effort than a regular car or wagon.

Slowly, car makers saw the possibility of huge profits with truck-based SUVs. Since trucks were cheaper to produce and for many years avoided the same safety and fuel consumption regulations cars and wagons had. This was a no-brainer. Charging more for something that is actually cheaper to produce is the holy grail for greedy manufacturers.

And somehow, the image of adventure pushed by car makers worked on everyone including suburban moms taking their kids to school. I remember driving a friend’s 1sr generation Ford Explorer in the 1990s and being shocked at how bad it was. Sure it probably was decent off-road, but as an everyday car or wagon replacement it was just ghastly. Basically a terrible 1970’s car driving experience in the 1990s.s

And yet, people loved it.

These days, SUVs are basically higher cars and are very fine to drive. But they too over everything. Sedans, coupes, wagons, everything.

Let’s just watch something different for a couple of minutes…

Conversation 1 comment

  1. “A terrible 1970’s car driving experience in the 1990s. And yet, people loved it.” But few people loved the vehicle itself. What they loved was what it represented – living large; carrying tons of crap, impressing neighbors with just how huge a vehicle they could drive. And it has worked for the automakers for decades, generating massive profits.

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