Lincoln Continental Coupe.

As far as we know, there isn’t much of a future for Lincoln. Sure, their current models are usually getting pretty good reviews. All SUVs of different sizes. The whole brand ended up selling around 112,000 of them last year in the US. Not bad, but not that much more than Mercury in its last year with 93,000.

The redesigned Nautilus is currently their best seller. However, it is now imported from China. That means it will either be discontinued in the US or be burdened with enormous tariffs pretty soon.

Why not take a look at something more refreshing: what a next-generation Lincoln 2-door Continental Coupe, could look like?

The first of the “Mark” series was the 1956 Lincoln Continental Mark II, priced at the equivalent of $112,000 today. After 1957, other models used the name Continental Mark III in 1958, Mark IV in 1959, and Mark V in 1960. These were much cheaper than the Mark II and unlike the original, not handmade. They have all mostly been forgotten since. Especially when Ford decided to relaunch the Mark Coupe series in 1969 with the Mark III.

A new Lincoln Mark IV came out in 1972, a redesigned Mark V in 1977, and a smaller one called Mark VI in 1980. One that tried very hard to look like the previous huge generation in a smaller size.

A Lincoln Coupe revolution came in 1984 with the Lincoln Mark VII. A truly modern design by Jeff Teague. The Mark VII was a stand-out and became very popular. It also received many great reviews.

It was followed by an even more modern design for the Mark VIII in 1993. It was discontinued in 1998, and there has been no Lincoln coupe produced since. Which is a shame. However, numbers speak loudly, and while Lincoln sold over 30,000 units in 1993, less than half that found homes in 1998. By that time, the SUV craze was already in full bloom and the showbox shape had become more popular.

Of course, a new luxury coupe could still use the current Mustang Platform for a larger 2 door car. However, Ford has been hard at work developing a new low-cost EV platform that can be used for up to 8 all-new models. If Lincoln can stay alive until then, that platform could give hope for some new models.