Audi E5.

This is not a concept. This is actually a new car from Audi, specifically targeted at the Chinese market.

It is also the first model of a whole new sub-brand called “AUDI”, spelled in capital letters. While the total lack of imagination in the name is almost sad, the car actually looks great. And much more modern than anything Audi offers here, or even in Europe.

This looks exactly like the very modern concept we saw last year.

It has an 800-volt architecture. RWD or AWD versions are available. With a range of up to 384 miles in the local test cycle.

But the most shocking feature of this new AUDI is the price, which starts at just $32,800 in China. While we are used to seeing chockingly cheap fancy EVs for the Chinese market, this price is the same as the base Tesla Model 3 for that market.

That would mean a new futuristic-looking Audi EV for around $42,000 in the US. Currently, the Q4 e-tron starts at around $50,000.

Of course, many “China only” new EVs don’t make it outside of their intended markets, but I think this would be quite an amazing new model for the regular Audi brand outside of China as well. Especially as a stunning entry model for their EV lineup.

I mean, just look at this thing…