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Ford Bronco Convertible.

Ford is currently moving the Bronco brand upmarket in China. By introducing a brand new, larger, more luxurious Bronco SUV available as an EV and PHEV. Why not move that brand a bit down market in the US? By introducing a smaller 2-door Bronco with a removable or foldable soft top.

Ford‘s CEO has mentioned more ethanol once the idea of “Bronco” being some sort of sub-brand for Ford by adding more models. They already have 2, the Bronco and Bronco Sport. The 3rd one might not be sold in the US. A smaller and cheaper one could be fun.

Something cheaper than the Bronco Sport with 2 small rear seats. A hybrid of PHEV would be great. However, Ford recently mentioned they could produce up to 8 new models on their new low-cost modular EV platform. Which sounds perfect for a fun-loving 2-door compact Ford Bronco convertible. Something just for fun and cheap enough to produce.

That’s just a thought. Something like this could be a total flop or the next big thing…

PS: This is a repost due to a publishing glitch.

Conversation 2 comments

  1. Ford already has the smaller platform on the Bronco Sport/Maverick with a hybrid powertrain that is downmarket. I expect they will continue to expand that platform into other formats rather than the larger more expensive body-on-frame Bronco (for North America).

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