The Smart brand has officially jumped the shark.



Originally, decades ago, the Smart car brand was supposed to be the car equivalent of a Smart watch. That idea went under rather quickly, and Mercedes stepped in. With tons of cash.
The company became the loveable Corky Tiny 2 seater cars that were popular for many years and in many countries around the world. At one time, they even tried a sporty coupe and even a 4-door hatchback/crossover type thing. None of these was as popular as the original 2 seater.
In 2019, Mercedes decided to enter into a partnership with Chinese manufacturer Geely and kept just 50% ownership of the brand. Under Geely, there have been a couple of very interesting models for Smart. All EVs, a great idea for the brand. And all with a new version of that corky design. Even their new #5 SUV model is really cool looking, in a very Smart way. And now this….
We now have photos of the brand’s very first 4-door sedan. And it lost everything Smart was known for. It’s basically a larger, boring sedan that could have been designed by anyone for any brand in the world. Exactly what a Smart should never be.
It is also not an EV like their most recent models, but a hybrid powered by, you guessed it, a 1.5 Liter engine. Just like everyone else. And at over 193 inches long, it is the same size as a Toyota Camry!
They should be ashamed…