Buick Could Bring Back the V8 Sedan We Never Expected.
GM will soon launch three brand-new sedans across its major brands. Including an all- new Buick for North America. We already know Cadillac CT5 is getting a second generation. The new sedans are rumored to ride on an updated version of GM’s Alpha platform, internally known as Alpha 2-2. Recent reports suggest General Motors is also hard at work on a Chevrolet and even a Buick version of this new rear-wheel-drive sedan architecture. If true, it could be the return to the classic GM strategy of multiple yet closely related sedans. At least the Cadillac and Chevrolet models are rumored to include a V8 option. (perfect timing isn’t it…)
However, a big gas-powered sedan may have a very limited appeal in today’s market. The broader market has moved toward some kind of electrification for efficiency. Overexcited car journalists don’t actually buy these cars. No matter what they write about them. And they would love a new V8 Buick, even if no one buys it. it would for sure get good reviews.
Historically, Buick often sat between Chevrolet and Cadillac, which often made it difficult for its models to stand out. If GM launches all three sedans, Buick would once again need a clear identity.
One possible solution: electrified powertrains. Something GM has promised us for years now. Not just full EVs, but something like a PHEV.
The upcoming Alpha 2-2 platform is rumored to support hybrid systems alongside traditional internal-combustion engines. That could give Buick an opportunity to carve out its own niche and offer something a bit more special.
In China, Buick already sells several electrified models, including sedans with range-extended (REV) powertrainsthat combine a small gasoline engine with electric motors and a large battery. A similar setup, using a 1.5-liter engine as a generator, could make a US-market Buick sedan feel modern and distinct. While Buick has almost completely shifted to SUVs in the US, the brand still sells multiple sedans in China, including the new Buick L7 and the latest Buick LaCrosse.
These models ride on different platforms and are not currently planned for the American market, but they show Buick still has strong sedan expertise. Interestingly, recent market research suggests younger car buyers may be rediscovering sedans. After more decades of SUV dominance, some drivers appear ready for something different. Kids who grew up with parents driving SUVs seem to want something else. Lower, sleeker cars could start gaining attention again, especially if they offer hybrid or electrified performance.
If these rumors are true, GM could introduce three completely new sedans in the coming years: a Cadillac, a Chevrolet, and a Buick.
That would be big news in a market where sedans have been steadily disappearing.
As for a name, it seems GM still likes “Regal” for some reason. It would be an odd choice since the last generation was such a failure. Buick has so many cool name they could pick from, and “Regal” is really not one of them…