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Buick’s Gorgeous New Electra L7 Deserves to Be Sold in America

Buick has officially launched the production version of the all-new Electra L7 sedan in China. The new Buick sedan is about the size of a Tesla Model S and is based on a new platform called “Xiao Yao.” It is available in FWD, RWD, or AWD configurations. Power comes from a 1.5-liter turbocharged engine producing 154 horsepower, although the engine itself never directly drives the wheels. Instead, it works as a generator for the 40 kWh battery pack. Just like the good old Chevrolet Volt.

The electric motor produces around 240 horsepower, with a claimed total range of 870 miles and an EV-only range of almost 190 miles. Those are extremely impressive numbers for such a large sedan and exactly the kind of specs many American buyers have been asking for. Especially people who are curious about EVs but still worried about charging infrastructure or long road trips. An EREV setup like this really seems like the perfect transition technology between traditional gasoline cars and full EVs. Or the worst idea ever…

Now GM has decided to launch a pure electric version of the same sedan. As you can see from the images above, both versions look nearly identical. I honestly can’t spot any obvious differences. Interiors are also expected to be basically the same. The new EV model uses an 800-volt architecture and comes standard with CATL batteries. It uses a single 282 kW motor.

I think the new sedan looks great. It has a very modern design with a distinctive Buick face, and the proportions work surprisingly well for such a large car. It also manages to look upscale without trying too hard, something many newer EV sedans fail to achieve. However, that sleek fastback rear end really should hide a proper hatchback instead of one of those frustratingly tiny trunk openings automakers keep insisting on.

The interior also looks quite good, although I still prefer Buick’s current widescreen dashboard setup over the giant Tesla-style center display that almost everyone seems to be copying these days. At least Buick kept a cleaner and more elegant dashboard than many Chinese EV brands that overload the cabin with screens and ambient lighting effects.

I don’t know about you, but I think something like this could actually find a market in North America as well, either as a pure EV or especially as an EREV. Buick is reportedly working on a new sedan for the North American market that will share its platform with the next-generation Cadillac CT5. That likely means no full EV version, at least initially. But some sort of extended-range hybrid setup could make a lot of sense.

With current gas prices and changing buyer tastes, a giant rear-wheel-drive Buick sedan powered by a thirsty V8 might actually be the worst possible idea right now. Ironically, a quiet, efficient EREV luxury sedan could end up feeling far more premium and far more modern than another traditional gasoline flagship ever could.

And by the way, the Buick EREV version of the new Electra L7 starts at $25,500 in China. Or about $4000 less than a base model Honda Civic Hybrid sedan.

Something to think about…

Conversation 6 comments

  1. Not so sure what is so distinctly Buick about the exterior design of this sedan. If the brand identifying tri-shield was removed, it would look like any other generic electrified sedan from any Chinese manufacturer. The headlight design is awkward and hideous at best. I know Buick’s presence and performance in China is what saved the brand from the chopping block, but Chinese influence on design has done the brand no favors in my opinion. The brand used to have definite design cues that served to identify the brand (grille, sweepspear, etc.). Now all of these are gone due to electrification and Chinese market design preferences. Again, you wouldn’t know this vehicle was a Buick if the brand’s tri-shield wasn’t applied to both ends of the sedan.

  2. Gorgeous from every angle except for the front. Buick, on any continent, has yet to figure out a proper direction for electric and petrol front clip design. Which is too bad because if you can’t tell a gorgeous car like this is a Buick just by glancing at its front end then GM has already lost the sedan battle.

  3. Gorgeous?? That’s a stretch, Vince. At least nothing is offensive. But that’s a far cry from gorgeous.

  4. The chinese cars used to look radical. But after seeing them for a couple years, they all just look blandly alike. Just like Buick’s current lineup. No thanks. Buick has to do more than show up here. They have to bring something evocative to win the American audience, even with a new EREV.

  5. I think it’s good looking. what else GM has to offer in sedan form? Malibu? Impala? Those are worse looking sedans than the new Buick. Also, check out the price…

  6. If they bring it to the US they will sell literally dozens and dozens of them!

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