Roewe 550




As you can see, these are not official yet. But it’s coming soon.
And it’s coming to Europe where it hopes to compete with cars like the Golf and Focus.

I wonder what the marketing will be. It is supposed to be the new Rover. But the Roewe name sounds like a joke…

Conversation 5 comments

  1. The Chinese were not very smart and should have kept the name and plant in British hands while they remain in control of the financial backing.

  2. too bad they killed the signature Roewever grille.. this could be any car from any maker, and I thought the reason they bought the marque was to retain the heritage cues!

  3. It looks like a rejected design for the old XG 300, from 8 years ago!
    But it’s a compact?
    Uggh.
    Time to update. If this is a luxury car… I don’t see it.
    If this is a modern day Focus, etc… competitor..No… this looks cheap.

  4. It looks like a rejected design for the old XG 300, from 8 years ago!
    But it’s a compact?
    Uggh.
    Time to update. If this is a luxury car… I don’t see it.
    If this is a competing against Any Focus of the past few years/now …No… this looks cheap.
    This looks like the Spectra, on
    2nd thought.

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