Cadillac Optiq

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I’m sorry but my first reaction to this was “What a mess”…

We’ve known for a while Cadillac was coming out with a smaller electric SUV. Basically a Cadillac version of the Chevrolet Equinox EV. It would probably compete with the Audi Q4 e-Tron and others. And of course, it would retain some of the Lyriq’s DNA. But this just looks really busy. That front end alone is all over the place.

I am sure ( I really hope) it looks better in official photos or real life. But the rear quarter window reminds me of recent designs from Peugeot/DS or Renault for some reason. The whole thing could have been so much cleaner. So far I really think this is a missed opportunity, especially knowing what amazing stuff GM designers are capable of.

These are previously posted illustrations showing what the Cadillac Optiq could have looked like.

Conversation 3 comments

  1. Exactly. What a damn mess. The Equinox looks light years better. The Optic looks like it had competing designs and they just decided to implement them all.

  2. It always surprises me when car maker’s choices don’t make any sense whatsoever. This is one of those “who’s in charge of this dumpster fire” moments.

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