Genesis GV90.
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We’ve known a big Genesis EV SUV is coming for a while. Now we have an early spy shot to try and guess what it will look like…
It might basically look a lot like the Neolun concept we saw last year. The concept was quite impressive and its super clean design was very spectacular, especially in a world filled with Escalades and other ghastly looking beasts.
The G90 will be Genesis‘s version of the new Hyundai Ioniq 9 and Kia EV9.
Its price is expected to be over $100,000 to start. Yes, that’s a huge jump over the Kia and Hyundai cousins. But still far under the new Cadillac Escalade IQ EV which starts at around $128,000.
Let’s really how the new G90 looks a lot like the concept. That design lacked the typical Genesis grille, something that really looks terrible. And mostly ruin all of their current models. The current Kia EV9 tops at around $70,000. A $30,000 and more premium over the Kia would give Genesis plenty of room to load it up with luxury features like air suspension and more. And still, be a very high-profit item for the brand.
I just saw a couple of Cadillac Escalade IQs on the road this week, and they actually don’t look that impressive in the real world. It just looks like another gargantuan SUV driving around.
At least the Genesis concept is an effort in the right direction. While also looking quite original.