Lincoln Town Car.
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It sure doesn’t look like Lincoln is working on a new Town Car of Continental. As a matter of fact, it’s a bit hard to even see what the future looks like for the historical luxury brand. Which is really a shame.
I guess a few more SUVs. A couple of years ago they showed a nicely futuristic EV SUV based on a new upcoming platform. Then a futuristic sedan. That platform has now been canceled or at least delayed, and who knows what’s coming next.
As we all know, big American luxury sedans have been instincts for a while. Cadillac and Lincoln aren’t producing anything but SUVs these days. While the Town Car was popular for many years, sales had gone down dramatically in its last year. With only 9500 of them sold in 2011. However, it was still more than the Navigator SUV back then with just 8600 sold that same year. Which went up to just 17,500 last year.
It makes you wonder if a new-generation Town Car could have picked up some sales after 2011. For some reason, Lincoln keeps redesigning the Navigator while sales numbers aren’t better than in 2018. 17,500 units isn’t that much, especially when compared to the 41,700 Escalades sold last year. I really think a new Town Car could at least add some decent numbers to the Navigator.
However, Lincoln doesn’t currently have a platform available to build a new large luxury sedan. The only car platform left at Ford is the Mustang. The larger EV SUVs have been pushed back for a while. Although they will eventually come out as PHEV models (and probably EVs later). Something like this could be used for a new large Lincoln sedan. A new EV/Hybrid platform would give the Town Car more power while being quieter than ever. And finally, a very modern suspension system.
Cadillac is hard at work on 2 new EV sedans based on GM’s Ultium platform. Both with a fastback body style. And that’s pretty much all we know so far. Lincoln will again be far behind its GM competition.
The Town Car was quite popular a few years ago. And it is still fondly remembered by many. However, that doesn’t mean all these “Town Car fans” would actually buy a new one if it came out.
Something large, impressive, smooth, quiet, and supremely comfortable at a price lower than its competition could find an audience. That was the Town Car recipe for decades.