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Roewe M7 PHEV.

While all the news from China seems to be about one amazing EV after another, it seems Chinese manufacturers are also pretty good at turning out new PHEV models as well. Like this new Roewe M7.

The brand itself has a weird history. It was created back in 2006, when Chinese manufacturer SAIC bought the British brand Rover from BMW. But somehow, they were not able to acquire the name itself. And came up with something that vaguely sounded like “Rover”.

The Roewe M7 you see above is an updated version of their D7 sedan that came out in 2023. It has been designed by a former Rolls-Royce designer. It is not a small car, and at a bit over 194 inches long, it is a couple of inches longer than a Toyota Camry.

While the exterior design is OK, but still trying pretty hard to “look” luxurious, the interior is much cleaner. And seems pretty upscale.

The new Roewe sedan is powered by a 1.5 Liter Turbo engine and one electric motor. The best part of that powertrain is probably the 100miles of EV range. Which would be something unheard of in the US for a mainstream sedan. Speaking of mainstream, the pricing is even more amazing. Starting at the equivalent of $13,700. All the way to just $16,000. That is cheaper than any car currently on sale in the US. By far! For, again, a car a bit larger than a Camry or Accord. A PHEV with a 100-mile EV range!

I agree, this is not the best-looking sedan ever. (What would you expect from a recent Rolls-Royce designer…. But something like this at this price would probably disturb our market in a big way. Not only with US manufacturers, but everyone who sells cars in North America.

Conversation 4 comments

  1. The exterior looks like a cross between an Audi and a Lexus sedan, but not quite as nice as either. Kind of reminds me of how Hyundai use to rip off Honda’s design years ago, but they never looked as good. The interior looks good, but kind of bland with basic rectangular screens (and very Hyundai-like).

  2. This is why they couldn’t use the Rover name:

    “In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford Motor Company.”

    As we all know, Ford then sold the brand to India-based Jaguar Land Rover.

  3. SAIC didn’t buy Rover, they bought the intellectual property and manufacturing rights to the Rover 25, the Rover 75, and the troublesome K-Series engine for £67m in 2004. They couldn’t get their hands on the IP for the mid-sized 45 as it was heavily based on Honda components, while the 25 and 75 were *mostly* British designs.

    When MG Rover went bust in 2005, its assets were purchased for £53m by Nanjing Automotive, which was then merged with SAIC.

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