New Falcon based on Ford’s Universal EV Platform?

The all-new Universal EV Platform from Ford will get its first new model in a few months. As we already know, it will be a new compact pickup truck. Apparently, something even a bit more original than a regular pickup. Whatever that means.

Beyond nostalgia and market gaps, a new Falcon EV coupe could also serve as a kind of brand reset for Ford’s passenger cars in the U.S. Right now, Ford’s image is overwhelmingly defined by trucks and crossovers. That works financially, but it leaves very little room for emotional entry points. Cars that quietly build loyalty over time. A small, well-priced Falcon could become exactly that kind of gateway vehicle. Some buyers just want a stylish, sensible car that feels a little special every time they walk up to it.

Ford has mentioned that 8 new models could be based on that same platform in the upcoming years. Of course, there will be SUVs since that’s what the populace wants these days. But how about something much more original and even fun? And something a bit different and retro.

Like a new inexpensive 4 seater coupe. One that wouldn’t compete with the Mustang. One that could be as affordable as the new $30,000 pickup. It could be roomy, fast, and affordable. A new Ford Falcon for the 21st Century. A new Falco Coupe would compete against the new Honda Prelude and even the Toyota GR86. With an American retro flair. 

With its EV powertrain, it could easily be sportier and faster than the Prelude. And, unlike the Honda, it could maybe even be roomy enough to sit 2 adults in the back seat. (Wouldn’t that be nice…)

The Ford Falcon was produced from 1960 to 1970 through 3 generations. The illustration above is obviously influenced by the original 1960 model. The Falcon was later replaced by the Ford Maverick, which became the cheap Ford of that era.

I personally think there could be a market in the US for a retro 2-door sedan, like a new Ford Falcon coupe. The new EV platform seems very scalable and was engineered to manufacture affordable new models. 

Ford is working on a brand new generation of the Fiesta in Europe. One based on the Renault Twingo platform. Which will become Ford’s cheapest EV in Europe. 

While the new Fiesta will not be sold over here, a new 2-door retro Falcon could be a great new “cheap Ford” for the US market.

An EV coupe would also make a strong case for efficiency and sustainability without preaching. Lower weight, better aerodynamics, and a modest battery would naturally result in respectable range and performance, while keeping costs down. That restraint alone would feel refreshing in a market obsessed with ever-larger vehicles and ever-bigger batteries. And because EVs allow for more interior flexibility, the Falcon could prioritize visibility, comfort, and simplicity. Qualities that have largely disappeared from modern car design.

In that sense, a modern Falcon wouldn’t just be retro in appearance. It would be retro in philosophy: affordable, approachable, and designed for normal people who still enjoy driving. That idea may seem unfashionable today, but history suggests it has a way of becoming relevant again. Especially when everything else starts to feel the same.

It could be something for the rest of us. Something for people who don’t want or need a truck.