2028 Volvo EX40.

I guess there is room for another new Volvo slotted between the EX30 and the all-new EX60, which is expected to start at over $60,000. However, the smaller EX30 is priced from around $40,000 to over $48,000 in the US. So there still seems to be some room for a roughly $50,000 larger EX40.

The current Volvo EX40 starts at over $56,000, which is really pricey for an older EV and probably too close to the expected EX60 pricing. That overlap doesn’t make much sense in Volvo’s lineup. A properly positioned new EX40 could fill that gap nicely and make the range feel more logical.

The EX40 is the electric version of the XC40. That model was introduced in 2017, and its design was previewed in 2016 by the Concept 40.1. I think after nearly 10 years, the design has aged very well. It still looks clean, distinctive, and premium without trying too hard. The illustration above shows a softer shape that doesn’t really look more modern than the current car. In fact, it seems less sharp and less original.

The EV version was introduced in 2019 and officially renamed EX40 in 2024. The second generation will use Volvo’s SPA3 platform, which includes cell-to-body batteries. It will of course be more efficient than the current model, with an expected range of over 350 miles. Charging speeds should also improve significantly, making it more competitive with newer rivals. Weight savings from the new architecture could help performance as well.

But I’m afraid the design won’t be as original. The Volvo ES90 sedan and EX60 SUV are not that great looking (especially the sedan). The new interior designs are also a step back from previous generations. Things are getting more generic and far less luxurious than before, which is a shame. Volvo used to stand out with its Scandinavian warmth and understated elegance. Now the cabins feel more minimal for the sake of minimalism, with fewer textures and less character.

I just hope the next EX40 keeps some of the personality that made the original so appealing.