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Xiaomi crushes Tesla in China.

The Xiaomi YU7 SUV was the best-selling car in China last month, according to CarNewsChina, absolutely crushing the Tesla Model Y by a huge margin.

Xiaomi sold over 37,800 units of their new YU7 model last month alone. Meanwhile, Tesla only managed to push 16,845 units of the Model Y out the door. That puts the aging Model Y down at number 20. Below the VW Tiguan, Honda CR-V, Toyota Camry, VW Passat, as well as a whole wave of Chinese models from Geely, Nio, Aito. And several others that didn’t even exist a few years ago. That’s a dramatic shift in the rankings for a vehicle that used to dominate the charts.

The Xiaomi YU7 was in 45th place last August and has steadily climbed ever since. An amazing feat for a brand-new model from a company that, until recently, was mostly known for smartphones and consumer electronics. But just look at it. It looks pretty amazing, modern, and sharp, and it’s even cheaper than the Tesla Model Y. It also offers competitive range, fast charging, and an upscale tech-heavy interior that appeals strongly to younger buyers. It has also been getting great reviews. Even from countries where it’s not officially on sale yet. That kind of buzz is hard to manufacture.

Meanwhile, the Model Y keeps getting older. It turns out that a new front end, updated rear lights, and a redesigned interior were not enough to reignite major demand. Buyers in China move fast. They want fresh designs, new features, and visible innovation. And that’s on top of Elon Musk’s increasingly controversial public behavior (to say the least).

Tesla now seems focused on easier moves. Like offering a cheaper version. Or a slightly longer one with more seats specifically for China. Incremental tweaks instead what they really need. But they are not doing the real work that is needed to keep a car company exciting long term, which is coming up with truly new cars. Or at least genuinely new designs that feel different. The EV market in China evolves at lightning speed, and standing still for even a year can feel like falling behind.

From what Elon Musk has recently mentioned about his newfound obsession with robots and AI, it seems Tesla cars might not see anything dramatically new for several years. If ever. The long-promised $250,000 Roadster doesn’t count. That car feels more like mythology than product strategy at this point.

Apparently, Tesla has been testing versions of the Robotaxi with a steering wheel and rearview mirrors as a backup, since their self-driving software is still not fully ready for unsupervised use. So they might decide to sell a few to regular customers. But realistically, the market for a two-seater EV is probably close to zero these days. Families want space. Buyers want practicality. And competitors are delivering both.

In China’s current EV war, momentum matters. And right now, Xiaomi clearly has it.

Conversation 6 comments

  1. I honestly don’t understand why anyone buys a Tesla anymore. Sure it made sense 10 years ago. But pretty much every other EV is a better choice. Teslas are ugly, the interior looks like it’s from IKEA, they fall apart, are worth nothing after a year, and they are supporting a soon to be trillionaire become richer when everyone says how much they hate billionaires.

  2. Musk got his payoff from the Tesla board of directors. He’s moved on. Despite the periodic blather – always timed for quarter reporting – there will be no further models. Even the AI self driving “robot cars” will either not materialize, or will be Model3’s. Proving once again, he swoops in, grifts the system, leaves with the cash.

  3. This car looks amazing, I understand why it is selling like it is. I would definitely be interested in one if they were sold in the states. People want to believe that Chinese cars are crap and the truth is that they are selling quality cars at a cheaper price than a lot of competitors.

  4. As soon as Chinese EV’s are sold in Canada, and reviews start rolling in, the US public will start to realize how outdated the junk we’re being sold as “new” and “exciting” really is. But don’t worry, we’ll never be allowed to buy it, because China is a threat to the US, says the government shooting citizens in the streets.

  5. Chinese manufactured vehicles are already coming to America in the form of driverless taxis. Waymo (Google) just signed a deal with Geely to bring over thousands of them. (But this is just the first wave. As Robotaxis become more safe – and more popular – Americans will be going away from buying overpriced, problem-ridden vehicles to own outright.)

  6. I’m sure this is an excellent car. What hurt Chinese automakers in the past was their reputation for producing cheap knockoffs or blending elements from multiple established models into their own interpretations. That approach damaged consumer trust.

    Yes, this model clearly draws inspiration from several others, but it refines and perfects those influences rather than simply copying them.

    As for Tesla, I believe the company will gradually shift its focus away from traditional consumer vehicles and move more aggressively into commercial and industrial sectors. It’s positioning itself as a vertically integrated technology powerhouse — building chips, robots, satellites, autonomous taxis, and even rockets — operating as one large, interconnected ecosystem rather than just a car manufacturer.

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