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A Modern Lincoln Town Car Could Be Exactly What Lincoln Needs.

The Last Lincoln Town Car was the 2011 model. A car that used to be everywhere just vanished. They used to be around airports, businesses, etc. I remember that for a while, getting a ride in a Town Car to the airport was just around $5 more than a cab. There weren’t that refined as a luxury car, but still better than most cabs.

I also remember that rear live axle suspension moving things sideways on rough roads. These were comfortable cars, but not very refined. Which was reflected in the price. As they were much cheaper than any foreign luxury sedans. The big Lincoln was basically just a more luxurious version of the good old Ford Crown Victoria. With its own design and interior. And not that much more.

While the original Town Car name was used for a high-end trim of the Lincoln Continental, starting in 1981, and for the next 30 years, the Town Car soon became its own specific Lincoln model.

In 1981, and for one year only, the Town Car was offered as a 2-door coupe as well as the 4-door sedan. As we all know, that quickly changed, and the Lincoln Town Car became a sedan-only model. One that quickly became popular. The sedan was over 5 times more popular than the coupe in its first year, with around 27,000 sold. By 1988, the first-generation Lincoln Town Car had reached over 201,000 units sold that year alone.

A brand new second generation came out in 1990 and was quite a success with over 147,000 sold. However, sales numbers didn’t keep up, and it ended at 104,533 in 1997.

A third and last generation was produced until 2011. And is still fondly remembered by many. And many of them are still pretty popular on the used car market. I still see a few around once in a while. And I’m always surprised how unimpressive they are next to the giant SUVs that populate our streets these days. It’s almost weird.

With such a switch to SUVs, there might not be such a market for a next-generation Lincoln Town Car sedan. However, it seems sedans are on the verge of a comeback. If Ford could manage to use their new Universal EV platform for good, it could easily turn a profit with pretty low sales numbers. Since this is a platform that is supposed to be profitable with a sub-$30,000 pickup. You would think they could find a way to make some money with a $60,000 or more luxury sedan.

The illustrations above show what a new generation Lincoln Town Car could look like. A big American sedan that isn’t afraid of anything. One that can finally have a much more sophisticated suspension. The whole thing could have a bit of a retro flair.

It wouldn’t be so bad, wouldn’t it…

Conversation 6 comments

  1. The old model was pretty ugly and overstayed its welcome for 15 model years like the Crown Victoria. I don’t miss them on the streets. Really, producing a 1998 MY design in 2011 and 2012?

  2. It would have to be something special technologically and functionally. I doubt Ford has that capability to make a super efficient and powerful hybrid, or even one that doesn’t look like its from 2010.

  3. we’ve seen these renders before, accompanied by basically this exact same article MULTIPLE times. We get it, you want the Town Car to come back, but unless there is new information to add, enough with the Town Car posts. Seriously go back and look at how many times you’e posted about this never going to happen car in the last year, and each time its the same!

  4. I really love the roofline of the sedans in the speculative illustrations. Extending the metallic trim around the base of the entire roof is a wonderfully retro design detail that gives the sedan a rather distinctive appearance. It looks awesome whether the sedan is given either a monochrome or a two-tone paint scheme. This design detail is definitely much more attractive than the tiresome and usually poorly executed fake floating roof design trend that currently seems to dominate vehicle design.

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