A Modern Lincoln Town Car Could Be Exactly What Lincoln Needs.



The Last Lincoln Town Car was the 2011 model. A car that used to be everywhere just vanished. They used to be around airports, businesses, etc. I remember that for a while, getting a ride in a Town Car to the airport was just around $5 more than a cab. There weren’t that refined as a luxury car, but still better than most cabs.
I also remember that rear live axle suspension moving things sideways on rough roads. These were comfortable cars, but not very refined. Which was reflected in the price. As they were much cheaper than any foreign luxury sedans. The big Lincoln was basically just a more luxurious version of the good old Ford Crown Victoria. With its own design and interior. And not that much more.
While the original Town Car name was used for a high-end trim of the Lincoln Continental, starting in 1981, and for the next 30 years, the Town Car soon became its own specific Lincoln model.
In 1981, and for one year only, the Town Car was offered as a 2-door coupe as well as the 4-door sedan. As we all know, that quickly changed, and the Lincoln Town Car became a sedan-only model. One that quickly became popular. The sedan was over 5 times more popular than the coupe in its first year, with around 27,000 sold. By 1988, the first-generation Lincoln Town Car had reached over 201,000 units sold that year alone.
A brand new second generation came out in 1990 and was quite a success with over 147,000 sold. However, sales numbers didn’t keep up, and it ended at 104,533 in 1997.
A third and last generation was produced until 2011. And is still fondly remembered by many. And many of them are still pretty popular on the used car market. I still see a few around once in a while. And I’m always surprised how unimpressive they are next to the giant SUVs that populate our streets these days. It’s almost weird.
With such a switch to SUVs, there might not be such a market for a next-generation Lincoln Town Car sedan. However, it seems sedans are on the verge of a comeback. If Ford could manage to use their new Universal EV platform for good, it could easily turn a profit with pretty low sales numbers. Since this is a platform that is supposed to be profitable with a sub-$30,000 pickup. You would think they could find a way to make some money with a $60,000 or more luxury sedan.
The illustrations above show what a new generation Lincoln Town Car could look like. A big American sedan that isn’t afraid of anything. One that can finally have a much more sophisticated suspension. The whole thing could have a bit of a retro flair.
It wouldn’t be so bad, wouldn’t it…
