Lincoln Will Be Getting Its Own Version of the Ford Bronco

We are now hearing, again, that Lincoln is working on its own version of the next-generation Ford Bronco. However, it may still be at least 2 years away. It could also actually be introduced before the next-generation Bronco, since it will be an all-new model and not replacing anything.

While “based on the Bronco” is a great headline grabber, the new Lincoln will probably end up being closer in character to the Ford Everest sold overseas. The Everest shares its platform with both the Bronco and the Ranger pickup, but it delivers a more refined and globally oriented SUV experience. That formula could be exactly what Lincoln needs. “Based on the Bronco” does not mean slapping a Lincoln grille onto a Ford Bronco. Which is something many recent illustrations have shown.

The Ford Bronco starts at around $40,000, and adding $20,000 or more to the price of a loaded Bronco to create a Lincoln version would be an instant profit gold mine for the brand.

Ford is almost betting the farm on its new Universal EV platform, and it will likely include one or two future Lincoln models. In the meantime, Lincoln could begin offering models with a range-extended electric vehicle (REV) option much sooner. The next-generation Bronco is widely expected to offer some level of electrification, and a range-extended setup would make perfect sense. Such a powertrain would allow the Lincoln version to compete more directly with the upcoming Scout Traveler, while still offering the range, towing capacity, and off-road durability buyers expect from a body-on-frame SUV.

An expensive Lincoln off-road SUV based on the Ford Ranger platform actually sounds like a great way to make money. All the kids seem to be doing it these days. Many upscale off-road SUVs from Lexus and other luxury brands trace their roots to much more affordable pickup trucks. The formula is proven: combine rugged hardware with premium design, advanced tech, and a quiet cabin, and buyers will gladly pay more.

This would represent a completely new direction for Lincoln. Uncharted territory, no doubt. Lincoln has traditionally focused on quiet luxury, comfort, and smooth road manners. Moving into the authentic off-road SUV space would expand the brand’s identity and potentially attract a new generation of buyers who want both refinement and adventure.

There is also strong market momentum behind this idea. Body-on-frame SUVs are making a comeback, and buyers increasingly value durability, capability, and heritage.

A Lincoln that blends Bronco toughness with Nautilus-level comfort could carve out a unique niche in the growing premium off-road segment.