Jaguar EV Sedan.
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The image on top is not the upcoming new EV Sport sedan from Jaguar. But an illustration of what could have been if the brand hadn’t decided to “re-invent” itself. A new Sport sedan still using design cues from their previous models like the great-looking F-Type coupe and convertible.
The other 2 photos are official teasers for the new EV. Which has so far been very controversial, even if no one has seen the car yet.
Jaguar also released a strange video about their new image and identity, which is also quite shocking for many fans of the brand.
As it seems they just want to throw all their past and glorious history out the window instead of embracing it. Which I think is a huge mistake for such a historical brand like Jaguar.
A new mistake in a series of many in the past few years. Now that we have seen a little bit of the Jaguar KJ EV that was planned for 2021, we understand why it was canceled at the last minute. At least the prototype photo we saw recently showed a pretty boring and uninteresting design.
Jaguar has such a long history of fantastic designs they can use as an inspiration for future models. It seems like such a waste to throw it all away. Especially for something that dramatically different. The previews have already been made fun of by so many around the world. With the rear of the car already reminding people of an A/C unit. Or a toaster.
A luxury car design being compared to a toaster isn’t the best way to re-invent the brand. Of course, the Tesla CyberTruck has also been compared to a dumpster. However, it has no history to be compared to. Unlike a Jaguar.
We won’t have to wait too long since the concept will be unveiled next week in Miami. I guess Jagaur’s current owners see Miami as the pinnacle of class, for some reason…