New Honda brand????

Honda is creating a specific brand for the Chinese market. Called Li Nian, together with its Chinese partner Guangzhou Automobile.
I guess the Honda name alone wasn’t enough…
This new concept shows what the first Li Nian will look like for 2010.
And by the way, have they ever redesigned the small HRV???
I saw a few in Europe when I was there. The smaller than CRV model that never made it to the US.
This looks like it could be a good replacement for the HRV….