Cadillac Sedan DeVille.
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The illustration above shows what a rebirth of the Cadillac Sedan DeVille based on GM’s Ultium platform could look like.
It shows a modern take on the classic large Cadillac sedan. One with a different design language than the current “IQ” models. But not something like the $340,000 Celestiq. Not something a few dozen billionaires will be able to get. But something American car most buyers looking for a modern large sedan from Cadillac could afford. Maybe cross-shopping it against a Mercedes EQS, or even a BMW i7. For a bit less. And not against a Rolls-Royce.
At various times in its long history, the DeVille series was available as a 4-door sedan, a 2-door coupe, and a 2-door convertible. Through many generations, the sedan was produced from 1949 to 2006. The 2-door coupe was dropped by 1993.
Up to 1977, the 2 door Coupe DeVille was often more popular than the sedan. Something hard to imagine these days when 2 door cars are very rare in general. These large sedans were always pretty popular for Cadillac, with over 100,000 units sold most years. Of course, sales started going down in the early 2000s. And while the CT6 was a better car than the DeVille ever was, sales numbers never went over 10,542 units back in 2017.
Of course, large sedans aren’t the most popular things these days, but I really think a larger Ultium-based Cadillac that reminds people of Cadillac’s rich history in a very modern way could really work in the EV age.
The Tesla Model S is a 12-year-old model. Sales are, of course, taking a nose dive after that long. As well as other current Tesla issues. Still, over 26,000 of them were sold last year. And Lucid has been a fantastic contender. I think there is a market for an under 100,000 large modern EV sedan with some retro design cues, from Cadillac.
From the responses I get every time I post one of these “Future Cadillac” illustrations, there seem to be a lot of Cadillac fans out there who just don’t like the current lineup at all. Something with more personality would really help.
Cadillac has shown sketches of possible future design directions, and they all look good. Let’s hope the upcoming new sedans we know they are working on will be a step in the right direction…